CreateX vs DoubleVerify
CreateX vs DoubleVerify, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: CreateX is on 51/100 and DoubleVerify on 69/100.
Where each one leads
CreateX
Leads on none of the measures we hold for both companies.
DoubleVerify
- our overall score: 69/100 against 51/100
- domain rating: 79/100 against 53/100
- headcount: 1,353 against 125
- funding raised: $547M against $29.8M
- LinkedIn following: 80,882 against 9,294
At a glance
| Measure | CreateX | DoubleVerify |
|---|---|---|
| What it is | Digital marketing agency acquired by White Pearl Technology Group. | DoubleVerify is a leading software platform for digital media measurement and analytics, ensuring brand safety, suitability, and performance for advertisers. |
| Category | Digital Marketing, Advertising, AdTech, MarTech | Ad Fraud, Brand Safety, Advertising, Cybersecurity |
| Sells toBusiness model | B2B | B2B |
| Offering | Services | Software |
| Founded | 2015 | 2008 |
| Headquarters | New York, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | CreateX | DoubleVerify |
|---|---|---|
| Employees | 125 | 1,353 |
| Headcount growthLast 12 months | Not published | +14.6% |
| Open roles | 6 | Not published |
| Total funding | $29.8M | $547M |
| Latest round | Series B | Series D |
| Valuation | Not published | $200M |
| LinkedIn followers | 9,294 | 80,882 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | CreateX | DoubleVerify |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 51/100 | 69/100 |
| Traction | 57/100 | 60/100 |
| Team | 30/100 | 70/100 |
| Search visibility | 31/100 | 36/100 |
| Quality | 58/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 53/100 | 79/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | CreateX | DoubleVerify |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Not detected |
| Analytics | Google Tag Manager | Google Tag Manager |
| Support stack | Not detected | HubSpot |
What users say
| Measure | CreateX | DoubleVerify |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 2 positive, 3 negative across 6 threads |
“DoubleVerify Expands DV Authentic AdVantage to Meta and TikTok, an AI-Powered Solution to Optimize Media Quality and Performance.”r/Quantisnow
CreateX vs DoubleVerify: common questions
Which is better, CreateX or DoubleVerify?
On our 0-100 score DoubleVerify rates higher (69/100 against 51/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do CreateX and DoubleVerify compare on the numbers?
DoubleVerify leads on our overall score (69/100 against 51/100), domain rating (79/100 against 53/100), headcount (1,353 against 125), funding raised ($547M against $29.8M), LinkedIn following (80,882 against 9,294).
What do real users say about CreateX and DoubleVerify?
DoubleVerify: 2 positive and 3 negative mentions across 6 Reddit threads we track, mostly in r/Quantisnow.
Read the full CreateX review and pricing or the DoubleVerify review and pricing. You can also browse other CreateX alternatives we track.