Crayon Data vs Outbrain
Crayon Data vs Outbrain, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Crayon Data is on 45/100 and Outbrain on 63/100.
Where each one leads
Crayon Data
Leads on none of the measures we hold for both companies.
Outbrain
- our overall score: 63/100 against 45/100
- agent readiness: 38/100 against 22/100
- domain rating: 87/100 against 34/100
- funding raised: $394M against $10.0M
At a glance
| Measure | Crayon Data | Outbrain |
|---|---|---|
| What it is | AI-led revenue acceleration platform for enterprises | A leading technology platform that drives business results by engaging people across the open internet. |
| Category | Customer Intelligence, Personalization, Marketing Technology, Data Analytics | Marketing, Content, Content Marketing, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2011 | 2006 |
| Headquarters | Singapore, Singapore | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Crayon Data | Outbrain |
|---|---|---|
| Employees | Not published | 371 |
| Headcount growthLast 12 months | Not published | -29.7% |
| Total funding | $10.0M | $394M |
| Latest round | Series B | Pre-IPO |
| LinkedIn followers | Not published | 87,340 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Crayon Data | Outbrain |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 45/100 | 63/100 |
| Traction | 35/100 | 60/100 |
| Team | 30/100 | 90/100 |
| Community | 17/100 | 8/100 |
| Search visibility | 13/100 | 30/100 |
| Quality | 58/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (22/100) | F (38/100) |
| Domain ratingLink authority, 0-100 | 34/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Crayon Data | Outbrain |
|---|---|---|
| Hosting | Render | Not detected |
| CDN | Cloudflare | Not detected |
| Frameworks | Next.js, Tailwind CSS | Not detected |
| Analytics | Google Analytics 4, Microsoft Clarity | Google Tag Manager |
Crayon Data vs Outbrain: common questions
Which is better, Crayon Data or Outbrain?
On our 0-100 score Outbrain rates higher (63/100 against 45/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Crayon Data and Outbrain compare on the numbers?
Outbrain leads on our overall score (63/100 against 45/100), agent readiness (38/100 against 22/100), domain rating (87/100 against 34/100), funding raised ($394M against $10.0M).
Read the full Crayon Data review and pricing or the Outbrain review and pricing. You can also browse other Crayon Data alternatives we track.