Crayon Data vs Mattermark
Crayon Data vs Mattermark, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Crayon Data is on 45/100 and Mattermark on 60/100.
Where each one leads
Crayon Data
Leads on none of the measures we hold for both companies.
Mattermark
- our overall score: 60/100 against 45/100
- agent readiness: 44/100 against 22/100
- domain rating: 67/100 against 34/100
- funding raised: $15.8M against $10.0M
At a glance
| Measure | Crayon Data | Mattermark |
|---|---|---|
| What it is | AI-led revenue acceleration platform for enterprises | Sales intelligence and deal sourcing platform for investors, sales, and marketing professionals. |
| Category | Customer Intelligence, Personalization, Marketing Technology, Data Analytics | Sales Intelligence, Lead Generation, Business Intelligence, Data Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2011 | 2013 |
| Headquarters | Singapore, Singapore | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Crayon Data | Mattermark |
|---|---|---|
| Employees | Not published | 5 |
| Total funding | $10.0M | $15.8M |
| Latest round | Series B | Series B |
| Valuation | Not published | $42.0M |
| LinkedIn followers | Not published | 4,832 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Crayon Data | Mattermark |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 45/100 | 60/100 |
| Traction | 35/100 | 44/100 |
| Team | 30/100 | 70/100 |
| Community | 17/100 | 8/100 |
| Search visibility | 13/100 | 53/100 |
| Quality | 58/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (22/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 34/100 | 67/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Crayon Data | Mattermark |
|---|---|---|
| Hosting | Render | Self Managed |
| CDN | Cloudflare | Not detected |
| CMS | Not detected | WordPress |
| Frameworks | Next.js, Tailwind CSS | Jquery, Bootstrap |
| Analytics | Google Analytics 4, Microsoft Clarity | Google Analytics 4, Segment, Hotjar |
| Support stack | Not detected | HubSpot |
Crayon Data vs Mattermark: common questions
Which is better, Crayon Data or Mattermark?
On our 0-100 score Mattermark rates higher (60/100 against 45/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Crayon Data and Mattermark compare on the numbers?
Mattermark leads on our overall score (60/100 against 45/100), agent readiness (44/100 against 22/100), domain rating (67/100 against 34/100), funding raised ($15.8M against $10.0M).
Read the full Crayon Data review and pricing or the Mattermark review and pricing. You can also browse other Crayon Data alternatives we track.