Crayon Data vs Innovid
Crayon Data vs Innovid, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Crayon Data is on 45/100 and Innovid on 62/100.
Where each one leads
Crayon Data
Leads on none of the measures we hold for both companies.
Innovid
- our overall score: 62/100 against 45/100
- agent readiness: 53/100 against 22/100
- domain rating: 79/100 against 34/100
- funding raised: $85.1M against $10.0M
At a glance
| Measure | Crayon Data | Innovid |
|---|---|---|
| What it is | AI-led revenue acceleration platform for enterprises | Innovid powers connected TV (CTV) advertising streaming, personalization, and measurement for global brands. |
| Category | Customer Intelligence, Personalization, Marketing Technology, Data Analytics | Advertising, Marketing, AdTech, Advertising Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2011 | 2007 |
| Headquarters | Singapore, Singapore | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Crayon Data | Innovid |
|---|---|---|
| Employees | Not published | 808 |
| Headcount growthLast 12 months | Not published | +18.7% |
| Total funding | $10.0M | $85.1M |
| Latest round | Series B | Pre-IPO |
| LinkedIn followers | Not published | 51,245 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Crayon Data | Innovid |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 45/100 | 62/100 |
| Traction | 35/100 | 60/100 |
| Team | 30/100 | 70/100 |
| Community | 17/100 | 8/100 |
| Search visibility | 13/100 | 36/100 |
| Quality | 58/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (22/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 34/100 | 79/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Crayon Data | Innovid |
|---|---|---|
| Hosting | Render | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Webflow |
| Frameworks | Next.js, Tailwind CSS | Not detected |
| Analytics | Google Analytics 4, Microsoft Clarity | Google Tag Manager, Segment |
| Support stack | Not detected | Freshdesk, Zendesk |
What users say
| Measure | Crayon Data | Innovid |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 3 positive, 0 negative across 6 threads |
“Mediaocean Completes Acquisition of Innovid – Creating the Premier Global Independent, Omnichannel Ad Tech Platform - CTV CTV.WS -> Privately Owned.”r/Spacstocks
Crayon Data vs Innovid: common questions
Which is better, Crayon Data or Innovid?
On our 0-100 score Innovid rates higher (62/100 against 45/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Crayon Data and Innovid compare on the numbers?
Innovid leads on our overall score (62/100 against 45/100), agent readiness (53/100 against 22/100), domain rating (79/100 against 34/100), funding raised ($85.1M against $10.0M).
What do real users say about Crayon Data and Innovid?
Innovid: 3 positive and 0 negative mentions across 6 Reddit threads we track, mostly in r/Spacstocks.
Read the full Crayon Data review and pricing or the Innovid review and pricing. You can also browse other Crayon Data alternatives we track.