Crafty vs GrubMarket
Crafty vs GrubMarket, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Crafty is on 57/100 and GrubMarket on 52/100.
Where each one leads
Crafty
- our overall score: 57/100 against 52/100
- agent readiness: 48/100 against 23/100
GrubMarket
- domain rating: 56/100 against 41/100
- funding raised: $493M against $30.7M
At a glance
| Measure | Crafty | GrubMarket |
|---|---|---|
| What it is | Tech-enabled office pantry services nationwide, delivering food, beverages, and supplies for smarter workplaces. | An AI-powered technology enabler and digital transformer for the American Food Supply Chain industry. |
| Category | Office Services, Food & Beverage Technology, Marketplace, B2B Service | AgTech, FoodTech, Supply Chain, E-commerce |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2015 | 2014 |
| Headquarters | Chicago, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Crafty | GrubMarket |
|---|---|---|
| Employees | 249 | Not published |
| Total funding | $30.7M | $493M |
| Latest round | Funding Round | Series H |
| Valuation | Not published | $4.5B |
| LinkedIn followers | 8,636 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Crafty | GrubMarket |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 52/100 |
| Traction | 57/100 | 40/100 |
| Team | 70/100 | 30/100 |
| Search visibility | 35/100 | 13/100 |
| Quality | 58/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | F (23/100) |
| Domain ratingLink authority, 0-100 | 41/100 | 56/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Crafty | GrubMarket |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | CloudFront |
| CMS | Webflow | Not detected |
| Analytics | Google Tag Manager | Not detected |
| Support stack | HubSpot | Not detected |
Crafty vs GrubMarket: common questions
Which is better, Crafty or GrubMarket?
On our 0-100 score Crafty rates higher (57/100 against 52/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Crafty and GrubMarket compare on the numbers?
Crafty leads on our overall score (57/100 against 52/100), agent readiness (48/100 against 23/100). GrubMarket leads on domain rating (56/100 against 41/100), funding raised ($493M against $30.7M).
Read the full Crafty review and pricing or the GrubMarket review and pricing. You can also browse other Crafty alternatives we track.

