Crafty vs Culture Amp
Crafty vs Culture Amp, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Crafty is on 57/100 and Culture Amp on 64/100.
Where each one leads
Crafty
- agent readiness: 48/100 against 43/100
Culture Amp
- our overall score: 64/100 against 57/100
- domain rating: 80/100 against 41/100
- headcount: 957 against 249
- funding raised: $137M against $30.7M
- LinkedIn following: 121,545 against 8,636
At a glance
| Measure | Crafty | Culture Amp |
|---|---|---|
| What it is | Tech-enabled office pantry services nationwide, delivering food, beverages, and supplies for smarter workplaces. | Employee feedback and analytics platform for building better workplaces. |
| Category | Office Services, Food & Beverage Technology, Marketplace, B2B Service | HR Tech, Employee Experience, People Analytics, Performance Management |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2015 | 2011 |
| Headquarters | Chicago, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Crafty | Culture Amp |
|---|---|---|
| Employees | 249 | 957 |
| Headcount growthLast 12 months | Not published | +3.9% |
| Total funding | $30.7M | $137M |
| Latest round | Funding Round | Series F |
| Valuation | Not published | $1.5B |
| LinkedIn followers | 8,636 | 121,545 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Crafty | Culture Amp |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 64/100 |
| Traction | 57/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | Not published | 15/100 |
| Search visibility | 35/100 | 46/100 |
| Quality | 58/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | D (43/100) |
| Domain ratingLink authority, 0-100 | 41/100 | 80/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Crafty | Culture Amp |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | CloudFront |
| CMS | Webflow | Not detected |
| Frameworks | Not detected | Tailwind CSS |
| Analytics | Google Tag Manager | Google Tag Manager |
| Support stack | HubSpot | HubSpot |
Crafty vs Culture Amp: common questions
Which is better, Crafty or Culture Amp?
On our 0-100 score Culture Amp rates higher (64/100 against 57/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Crafty and Culture Amp compare on the numbers?
Crafty leads on agent readiness (48/100 against 43/100). Culture Amp leads on our overall score (64/100 against 57/100), domain rating (80/100 against 41/100), headcount (957 against 249), funding raised ($137M against $30.7M), LinkedIn following (121,545 against 8,636).
Read the full Crafty review and pricing or the Culture Amp review and pricing. You can also browse other Crafty alternatives we track.