Craftable vs GrubMarket
Craftable vs GrubMarket, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Craftable is on 52/100 and GrubMarket on 52/100.
Where each one leads
Craftable
- agent readiness: 50/100 against 23/100
GrubMarket
- funding raised: $493M against $10.0M
At a glance
| Measure | Craftable | GrubMarket |
|---|---|---|
| What it is | All-in-one platform for craft beverage producers to manage operations, sales, and compliance. | An AI-powered technology enabler and digital transformer for the American Food Supply Chain industry. |
| Category | Vertical SaaS, Brewery Software, Winery Software, Distillery Software | AgTech, FoodTech, Supply Chain, E-commerce |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2010 | 2014 |
| Headquarters | Denver, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Craftable | GrubMarket |
|---|---|---|
| Employees | 114 | Not published |
| Total funding | $10.0M | $493M |
| Latest round | Series A | Series H |
| Valuation | Not published | $4.5B |
| LinkedIn followers | 10,481 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Craftable | GrubMarket |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 52/100 | 52/100 |
| Traction | 55/100 | 40/100 |
| Team | Not published | 30/100 |
| Search visibility | 22/100 | 13/100 |
| Quality | 68/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (50/100) | F (23/100) |
| Domain ratingLink authority, 0-100 | 59/100 | 56/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Craftable | GrubMarket |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | CloudFront |
| Frameworks | Tailwind CSS, Bootstrap | Not detected |
| Analytics | Google Analytics 4, Google Tag Manager | Not detected |
| Support stack | HubSpot | Not detected |
Craftable vs GrubMarket: common questions
Which is better, Craftable or GrubMarket?
Both score the same on our 0-100 rating, so the choice comes down to the 16 data points in the tables above rather than overall company strength.
How do Craftable and GrubMarket compare on the numbers?
Craftable leads on agent readiness (50/100 against 23/100). GrubMarket leads on funding raised ($493M against $10.0M).
Read the full Craftable review and pricing or the GrubMarket review and pricing. You can also browse other Craftable alternatives we track.