ControlUP vs Swish.ai
ControlUP vs Swish.ai, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: ControlUP is on 59/100 and Swish.ai on 63/100.
Where each one leads
ControlUP
- agent readiness: 50/100 against 42/100
- domain rating: 65/100 against 20/100
- headcount: 415 against 25
- headcount growth: +13.3% against -11.6%
- funding raised: $137M against $52.6M
- LinkedIn following: 15,960 against 3,490
Swish.ai
- our overall score: 63/100 against 59/100
At a glance
| Measure | ControlUP | Swish.ai |
|---|---|---|
| What it is | ControlUp helps IT teams resolve desktop issues faster, prevent tickets, and reduce spend by delivering a Digital Employee Experience (DEX) Management Fabric. | Hyperautomation intelligence for reinventing ITSM delivery with AI and NLP. |
| Category | Enterprise, Information Technology (IT), Monitoring, Digital Employee Experience | Enterprise, Information Technology (IT), ITSM, Hyperautomation |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2008 | 2017 |
| Headquarters | Tel Aviv, Israel | Tel Aviv, Israel |
| Status | Active | Inactive |
Size, funding and growth
| Measure | ControlUP | Swish.ai |
|---|---|---|
| Employees | 415 | 25 |
| Headcount growthLast 12 months | +13.3% | -11.6% |
| Total funding | $137M | $52.6M |
| Latest round | Series D | Series C |
| LinkedIn followers | 15,960 | 3,490 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | ControlUP | Swish.ai |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 59/100 | 63/100 |
| Traction | 60/100 | 53/100 |
| Team | 30/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 32/100 | 43/100 |
| Quality | 68/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (50/100) | D (42/100) |
| Domain ratingLink authority, 0-100 | 65/100 | 20/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | ControlUP | Swish.ai |
|---|---|---|
| Hosting | Google Cloud | Google Cloud |
| CMS | WordPress | Not detected |
| Frameworks | Jquery, Bootstrap | Not detected |
| Analytics | Google Analytics 4, Google Tag Manager, Linkedin Insight | Not detected |
What users say
| Measure | ControlUP | Swish.ai |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 0 negative across 1 thread | Not published |
“ControlUp. This is a community for all of our ControlUp customers, partners, and alliances to discuss all things DEX!”r/
ControlUP vs Swish.ai: common questions
Which is better, ControlUP or Swish.ai?
On our 0-100 score Swish.ai rates higher (63/100 against 59/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do ControlUP and Swish.ai compare on the numbers?
ControlUP leads on agent readiness (50/100 against 42/100), domain rating (65/100 against 20/100), headcount (415 against 25), headcount growth (+13.3% against -11.6%), funding raised ($137M against $52.6M), LinkedIn following (15,960 against 3,490). Swish.ai leads on our overall score (63/100 against 59/100).
What do real users say about ControlUP and Swish.ai?
ControlUP: 1 positive and 0 negative mentions across 1 Reddit threads we track.
Read the full ControlUP review and pricing or the Swish.ai review and pricing. You can also browse other ControlUP alternatives we track.

