Compass vs Smart City Locating
Compass vs Smart City Locating, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Compass is on 64/100 and Smart City Locating on 22/100.
Where each one leads
Compass
- our overall score: 64/100 against 22/100
- agent readiness: 50/100 against 39/100
- domain rating: 86/100 against 33/100
- headcount: 35,118 against 5
- LinkedIn following: 375,674 against 7
Smart City Locating
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Compass | Smart City Locating |
|---|---|---|
| What it is | A real estate technology company providing an end-to-end platform for agents and clients. | Industry leader in property locating services, filling vacancies for property managers. |
| Category | Real Estate, Marketplace, Proptech, Real Estate Technology | Real Estate, Proptech, Marketplace, Consumer Services |
| Sells toBusiness model | B2C, B2B | B2B |
| Offering | Software | Services |
| Founded | 2012 | 2013 |
| Headquarters | New York, United States | Austin, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | Compass | Smart City Locating |
|---|---|---|
| Employees | 35,118 | 5 |
| Headcount growthLast 12 months | +11.6% | Not published |
| Total funding | $1.1B | Not published |
| Latest round | Post-IPO | Not published |
| Valuation | $6.4B | Not published |
| LinkedIn followers | 375,674 | 7 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Compass | Smart City Locating |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 64/100 | 22/100 |
| Traction | 60/100 | 8/100 |
| Team | 90/100 | 30/100 |
| Community | 8/100 | 1/100 |
| Search visibility | 33/100 | 22/100 |
| Quality | 65/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (50/100) | F (39/100) |
| Domain ratingLink authority, 0-100 | 86/100 | 33/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Compass | Smart City Locating |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| CMS | Not detected | WordPress |
| Analytics | Segment | Google Tag Manager, Hotjar, Facebook Pixel, Tiktok Pixel |
| Open source | Yes | No |
Compass vs Smart City Locating: common questions
Which is better, Compass or Smart City Locating?
On our 0-100 score Compass rates higher (64/100 against 22/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Compass and Smart City Locating compare on the numbers?
Compass leads on our overall score (64/100 against 22/100), agent readiness (50/100 against 39/100), domain rating (86/100 against 33/100), headcount (35,118 against 5), LinkedIn following (375,674 against 7).
Read the full Compass review and pricing or the Smart City Locating review and pricing. You can also browse other Compass alternatives we track.

