Compass vs Folio
Compass vs Folio, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Compass is on 64/100 and Folio on 44/100.
Where each one leads
Compass
- our overall score: 64/100 against 44/100
- agent readiness: 50/100 against 45/100
- domain rating: 86/100 against 51/100
- headcount: 35,118 against 4
- LinkedIn following: 375,674 against 1,288
Folio
- headcount growth: +18.3% against +11.6%
At a glance
| Measure | Compass | Folio |
|---|---|---|
| What it is | A real estate technology company providing an end-to-end platform for agents and clients. | Organizes emails, files, and contacts into smart folders for efficient project and client management. |
| Category | Real Estate, Marketplace, Proptech, Real Estate Technology | Email, Assistant, Project Management, Real Estate |
| Sells toBusiness model | B2C, B2B | B2B |
| Offering | Software | Software |
| Founded | 2012 | 2012 |
| Headquarters | New York, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Compass | Folio |
|---|---|---|
| Employees | 35,118 | 4 |
| Headcount growthLast 12 months | +11.6% | +18.3% |
| Total funding | $1.1B | Not published |
| Latest round | Post-IPO | Not published |
| Valuation | $6.4B | Not published |
| LinkedIn followers | 375,674 | 1,288 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Compass | Folio |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 64/100 | 44/100 |
| Traction | 60/100 | 7/100 |
| Team | 90/100 | 30/100 |
| Community | 8/100 | Not published |
| Search visibility | 33/100 | 33/100 |
| Quality | 65/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (50/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 86/100 | 51/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Compass | Folio |
|---|---|---|
| Hosting | AWS | Self Managed |
| CDN | CloudFront | Not detected |
| CMS | Not detected | WordPress |
| Analytics | Segment | Google Analytics 4, Mixpanel |
| Open source | Yes | No |
Compass vs Folio: common questions
Which is better, Compass or Folio?
On our 0-100 score Compass rates higher (64/100 against 44/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Compass and Folio compare on the numbers?
Compass leads on our overall score (64/100 against 44/100), agent readiness (50/100 against 45/100), domain rating (86/100 against 51/100), headcount (35,118 against 4), LinkedIn following (375,674 against 1,288). Folio leads on headcount growth (+18.3% against +11.6%).
Read the full Compass review and pricing or the Folio review and pricing. You can also browse other Compass alternatives we track.