commercetools vs Pattern Com
commercetools vs Pattern Com, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: commercetools is on 62/100 and Pattern Com on 62/100.
Where each one leads
commercetools
- agent readiness: 61/100 against 47/100
Pattern Com
- headcount: 1,977 against 582
- headcount growth: +25.5% against -21.2%
- LinkedIn following: 123,515 against 47,094
At a glance
| Measure | commercetools | Pattern Com |
|---|---|---|
| What it is | AI-first composable commerce platform for enterprises, offering B2C, B2B, and B2X solutions. | Global e-commerce acceleration platform for brands scaling online sales across marketplaces and DTC. |
| Category | E-commerce, Platform, Enterprise Software, RetailTech | E-commerce, Marketplace, Platform, RetailTech |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2006 | 2013 |
| Headquarters | Munich, Germany | Salt Lake City, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | commercetools | Pattern Com |
|---|---|---|
| Employees | 582 | 1,977 |
| Headcount growthLast 12 months | -21.2% | +25.5% |
| Total funding | $306M | $277M |
| Latest round | Series C | Series B |
| Valuation | $1.9B | $2.0B |
| LinkedIn followers | 47,094 | 123,515 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | commercetools | Pattern Com |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 62/100 |
| Traction | 60/100 | 60/100 |
| Team | 60/100 | 60/100 |
| Community | Not published | 8/100 |
| Search visibility | 31/100 | 34/100 |
| Quality | 68/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (61/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 78/100 | 74/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | commercetools | Pattern Com |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Webflow |
| Analytics | Google Tag Manager | Not detected |
| Support stack | HubSpot | Not detected |
commercetools vs Pattern Com: common questions
Which is better, commercetools or Pattern Com?
Both score the same on our 0-100 rating, so the choice comes down to the 22 data points in the tables above rather than overall company strength.
How do commercetools and Pattern Com compare on the numbers?
commercetools leads on agent readiness (61/100 against 47/100). Pattern Com leads on headcount (1,977 against 582), headcount growth (+25.5% against -21.2%), LinkedIn following (123,515 against 47,094).
Read the full commercetools review and pricing or the Pattern Com review and pricing. You can also browse other commercetools alternatives we track.