Collective vs Upwork
Collective vs Upwork, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Collective is on 55/100 and Upwork on 54/100.
Where each one leads
Collective
Leads on none of the measures we hold for both companies.
Upwork
- domain rating: 91/100 against 68/100
At a glance
| Measure | Collective | Upwork |
|---|---|---|
| What it is | Collective offers financial solutions designed for self-employed business owners - company formation, tax, accounting & bookkeeping. | Global work marketplace connecting businesses with independent talent for human and AI-powered projects. |
| Category | HR Tech, Fintech, Workforce Management, Independent Contractors | Marketplace, SaaS, AI, Freelance |
| Sells toBusiness model | B2B | B2B2C |
| Offering | Platform | Marketplace |
| Founded | 2019 | 2015 |
| Headquarters | San Francisco, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Collective | Upwork |
|---|---|---|
| Employees | 300 | Not published |
| Total funding | $82.6M | Not published |
| Latest round | Seed | Series E |
| Valuation | Not published | $1.5B |
| LinkedIn followers | 31,650 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Collective | Upwork |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 54/100 |
| Traction | 60/100 | Not published |
| Team | 60/100 | 70/100 |
| Community | 15/100 | Not published |
| Search visibility | 23/100 | 15/100 |
| Quality | 58/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (37/100) | F (38/100) |
| Domain ratingLink authority, 0-100 | 68/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Collective | Upwork |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| Frameworks | Next.js, Tailwind CSS | Not detected |
| Analytics | Google Tag Manager, Facebook Pixel | Not detected |
Collective vs Upwork: common questions
Which is better, Collective or Upwork?
On our 0-100 score Collective rates higher (55/100 against 54/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Collective and Upwork compare on the numbers?
Upwork leads on domain rating (91/100 against 68/100).
Read the full Collective review and pricing or the Upwork review and pricing. You can also browse other Collective alternatives we track.