Coinbase vs Kraken
Coinbase vs Kraken, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Coinbase is on 73/100 and Kraken on 42/100.
Where each one leads
Coinbase
- our overall score: 73/100 against 42/100
- headcount: 7,470 against 1,123
Kraken
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Coinbase | Kraken |
|---|---|---|
| What it is | A leading cryptocurrency exchange platform for buying, selling, storing, and managing digital assets securely. | A leading global cryptocurrency exchange offering trading, staking, and financial services. |
| Category | Fintech, Cryptocurrency, Blockchain | Cryptocurrency Exchange and Services, Fintech, Blockchain Technology, Cryptocurrency Exchange |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2012 | 2011 |
| Headquarters | San Francisco, United States | Cheyenne, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Coinbase | Kraken |
|---|---|---|
| Employees | 7,470 | 1,123 |
| Total funding | $1.1B | $1.1B |
| Latest round | Not published | Series B |
| Valuation | $85 | $1.0B |
| LinkedIn followers | Not published | 295,747 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Coinbase | Kraken |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 73/100 | 42/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | 20/100 | 8/100 |
| Search visibility | 45/100 | 34/100 |
| Quality | 90/100 | 30/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | D (49/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 86/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Coinbase | Kraken |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| Frameworks | Not detected | Tailwind CSS |
| Open source | Yes | No |
Coinbase vs Kraken: common questions
Which is better, Coinbase or Kraken?
On our 0-100 score Coinbase rates higher (73/100 against 42/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Coinbase and Kraken compare on the numbers?
Coinbase leads on our overall score (73/100 against 42/100), headcount (7,470 against 1,123).
Read the full Coinbase review and pricing or the Kraken review and pricing. You can also browse other Coinbase alternatives we track.