Cognism vs ZoomInfo
Cognism vs ZoomInfo, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Cognism is on 65/100 and ZoomInfo on 33/100.
Where each one leads
Cognism
- our overall score: 65/100 against 33/100
ZoomInfo
- agent readiness: 47/100 against 39/100
- headcount: 4,242 against 467
- funding raised: $1.1B against $113M
At a glance
| Measure | Cognism | ZoomInfo |
|---|---|---|
| What it is | B2B sales intelligence platform providing compliant contact and company data for lead generation and prospecting. | B2B database and intelligence platform for sales and marketing professionals. |
| Category | Sales Intelligence, B2B Data, Lead Generation, Prospecting | Sales Intelligence, Marketing Technology, B2B Database, Go-to-Market Intelligence |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2015 | 2007 |
| Headquarters | London, United Kingdom | Vancouver, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Cognism | ZoomInfo |
|---|---|---|
| Employees | 467 | 4,242 |
| Total funding | $113M | $1.1B |
| Latest round | Series C | Series A |
| Valuation | $450M | $15B |
| LinkedIn followers | Not published | 279,848 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Cognism | ZoomInfo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 65/100 | 33/100 |
| Traction | 60/100 | 40/100 |
| Team | 60/100 | 70/100 |
| Community | 15/100 | 15/100 |
| Search visibility | 57/100 | 11/100 |
| Quality | 78/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (39/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Cognism | ZoomInfo |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| Analytics | Google Tag Manager, Segment | Not detected |
Cognism vs ZoomInfo: common questions
Which is better, Cognism or ZoomInfo?
On our 0-100 score Cognism rates higher (65/100 against 33/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Cognism and ZoomInfo compare on the numbers?
Cognism leads on our overall score (65/100 against 33/100). ZoomInfo leads on agent readiness (47/100 against 39/100), headcount (4,242 against 467), funding raised ($1.1B against $113M).
Read the full Cognism review and pricing or the ZoomInfo review and pricing. You can also browse other Cognism alternatives we track.