Cognism vs Mattermark
Cognism vs Mattermark, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Cognism is on 65/100 and Mattermark on 60/100.
Where each one leads
Cognism
- our overall score: 65/100 against 60/100
- domain rating: 79/100 against 68/100
- headcount: 467 against 5
- funding raised: $113M against $15.8M
Mattermark
- agent readiness: 44/100 against 39/100
At a glance
| Measure | Cognism | Mattermark |
|---|---|---|
| What it is | B2B sales intelligence platform providing compliant contact and company data for lead generation and prospecting. | Sales intelligence and deal sourcing platform for investors, sales, and marketing professionals. |
| Category | Sales Intelligence, B2B Data, Lead Generation, Prospecting | Sales Intelligence, Lead Generation, Business Intelligence, Data Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2015 | 2013 |
| Headquarters | London, United Kingdom | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Cognism | Mattermark |
|---|---|---|
| Employees | 467 | 5 |
| Total funding | $113M | $15.8M |
| Latest round | Series C | Series B |
| Valuation | $450M | $42.0M |
| LinkedIn followers | Not published | 4,832 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Cognism | Mattermark |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 65/100 | 60/100 |
| Traction | 60/100 | 44/100 |
| Team | 60/100 | 70/100 |
| Community | 15/100 | 8/100 |
| Search visibility | 57/100 | 53/100 |
| Quality | 78/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (39/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 68/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Cognism | Mattermark |
|---|---|---|
| Hosting | Not detected | Self Managed |
| CDN | Cloudflare | Not detected |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Jquery, Bootstrap |
| Analytics | Google Tag Manager, Segment | Google Analytics 4, Segment, Hotjar |
| Support stack | Not detected | HubSpot |
Cognism vs Mattermark: common questions
Which is better, Cognism or Mattermark?
On our 0-100 score Cognism rates higher (65/100 against 60/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Cognism and Mattermark compare on the numbers?
Cognism leads on our overall score (65/100 against 60/100), domain rating (79/100 against 68/100), headcount (467 against 5), funding raised ($113M against $15.8M). Mattermark leads on agent readiness (44/100 against 39/100).
Read the full Cognism review and pricing or the Mattermark review and pricing. You can also browse other Cognism alternatives we track.