Cognism vs Lusha
Cognism vs Lusha, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Cognism is on 65/100 and Lusha on 70/100.
Where each one leads
Cognism
- headcount: 467 against 358
Lusha
- our overall score: 70/100 against 65/100
- agent readiness: 47/100 against 39/100
- funding raised: $245M against $113M
At a glance
| Measure | Cognism | Lusha |
|---|---|---|
| What it is | B2B sales intelligence platform providing compliant contact and company data for lead generation and prospecting. | B2B contact data platform for sales and marketing professionals to find and engage leads. |
| Category | Sales Intelligence, B2B Data, Lead Generation, Prospecting | Enterprise, Sales, Intelligence, Contact Data Provider |
| Sells toBusiness model | B2B | B2B, B2C |
| Offering | Platform | Software |
| Founded | 2015 | 2017 |
| Headquarters | London, United Kingdom | Boston, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Cognism | Lusha |
|---|---|---|
| Employees | 467 | 358 |
| Headcount growthLast 12 months | Not published | +3.7% |
| Total funding | $113M | $245M |
| Latest round | Series C | Series B |
| Valuation | $450M | $1.5B |
| LinkedIn followers | Not published | 66,037 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Cognism | Lusha |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 65/100 | 70/100 |
| Traction | 60/100 | 60/100 |
| Team | 60/100 | 70/100 |
| Community | 15/100 | 8/100 |
| Search visibility | 57/100 | 52/100 |
| Quality | 78/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (39/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 74/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Cognism | Lusha |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| Analytics | Google Tag Manager, Segment | Not detected |
Cognism vs Lusha: common questions
Which is better, Cognism or Lusha?
On our 0-100 score Lusha rates higher (70/100 against 65/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Cognism and Lusha compare on the numbers?
Cognism leads on headcount (467 against 358). Lusha leads on our overall score (70/100 against 65/100), agent readiness (47/100 against 39/100), funding raised ($245M against $113M).
Read the full Cognism review and pricing or the Lusha review and pricing. You can also browse other Cognism alternatives we track.