Cloudinary vs The Information
Cloudinary vs The Information, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Cloudinary is on 72/100 and The Information on 22/100.
Where each one leads
Cloudinary
- our overall score: 72/100 against 22/100
- agent readiness: 47/100 against 25/100
- headcount: 452 against 131
- LinkedIn following: 72,105 against 44,815
The Information
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Cloudinary | The Information |
|---|---|---|
| What it is | Cloudinary is a cloud-based media management platform that enables developers and marketers to upload, store, manage, transform, and deliver images and videos. | The leading publication for original reporting and in-depth analysis of the technology industry. |
| Category | Media, Management, Video, Media Management | Media, Journalism, Technology Industry Analysis, Business Intelligence |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2012 | Not published |
| Headquarters | Tel Aviv, Israel | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Cloudinary | The Information |
|---|---|---|
| Employees | 452 | 131 |
| Headcount growthLast 12 months | +2.1% | Not published |
| Total funding | $110M | Not published |
| Latest round | Secondary Transaction | Not published |
| Valuation | $2.0B | Not published |
| LinkedIn followers | 72,105 | 44,815 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Cloudinary | The Information |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 72/100 | 22/100 |
| Traction | 60/100 | 20/100 |
| Team | 70/100 | 10/100 |
| Search visibility | 35/100 | 28/100 |
| Quality | 83/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | F (25/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 84/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Cloudinary | The Information |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | Not detected |
| Frameworks | Bootstrap | Tailwind CSS |
| Analytics | Google Tag Manager, Jetpack Stats | Not detected |
What users say
| Measure | Cloudinary | The Information |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 3 negative across 6 threads | Not published |
“Usually when I'm making a WordPress site for a class or for myself, I use my personal Cloudinary account with the Cloudinary plugin, but for a client site this doesn't sound like a good idea, since my account has other images for other webs”r/webdev
Cloudinary vs The Information: common questions
Which is better, Cloudinary or The Information?
On our 0-100 score Cloudinary rates higher (72/100 against 22/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Cloudinary and The Information compare on the numbers?
Cloudinary leads on our overall score (72/100 against 22/100), agent readiness (47/100 against 25/100), headcount (452 against 131), LinkedIn following (72,105 against 44,815).
What do real users say about Cloudinary and The Information?
Cloudinary: 0 positive and 3 negative mentions across 6 Reddit threads we track, mostly in r/webdev.
Read the full Cloudinary review and pricing or the The Information review and pricing. You can also browse other Cloudinary alternatives we track.