Cloudinary vs Purch
Cloudinary vs Purch, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Cloudinary is on 72/100 and Purch on 45/100.
Where each one leads
Cloudinary
- our overall score: 72/100 against 45/100
- agent readiness: 47/100 against 29/100
Purch
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Cloudinary | Purch |
|---|---|---|
| What it is | Cloudinary is a cloud-based media management platform that enables developers and marketers to upload, store, manage, transform, and deliver images and videos. | Digital content and commerce platform helping consumers and businesses make informed purchasing decisions. |
| Category | Media, Management, Video, Media Management | Media, E-commerce, Affiliate Marketing |
| Sells toBusiness model | B2B | B2C |
| Offering | Software | Platform |
| Founded | 2012 | 2003 |
| Headquarters | Tel Aviv, Israel | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Cloudinary | Purch |
|---|---|---|
| Employees | 452 | 524 |
| Headcount growthLast 12 months | +2.1% | Not published |
| Total funding | $110M | $135M |
| Latest round | Secondary Transaction | Series C |
| Valuation | $2.0B | Not published |
| LinkedIn followers | 72,105 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Cloudinary | Purch |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 72/100 | 45/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 30/100 |
| Search visibility | 35/100 | 11/100 |
| Quality | 83/100 | 55/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | F (29/100) |
| Domain ratingLink authority, 0-100 | 91/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Cloudinary | Purch |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Bootstrap | Not detected |
| Analytics | Google Tag Manager, Jetpack Stats | Not detected |
What users say
| Measure | Cloudinary | Purch |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 3 negative across 6 threads | Not published |
“Usually when I'm making a WordPress site for a class or for myself, I use my personal Cloudinary account with the Cloudinary plugin, but for a client site this doesn't sound like a good idea, since my account has other images for other webs”r/webdev
Cloudinary vs Purch: common questions
Which is better, Cloudinary or Purch?
On our 0-100 score Cloudinary rates higher (72/100 against 45/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Cloudinary and Purch compare on the numbers?
Cloudinary leads on our overall score (72/100 against 45/100), agent readiness (47/100 against 29/100).
What do real users say about Cloudinary and Purch?
Cloudinary: 0 positive and 3 negative mentions across 6 Reddit threads we track, mostly in r/webdev.
Read the full Cloudinary review and pricing or the Purch review and pricing. You can also browse other Cloudinary alternatives we track.