Cloudinary vs OpenWeb
Cloudinary vs OpenWeb, compared side by side on 24 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Cloudinary is on 72/100 and OpenWeb on 63/100.
Where each one leads
Cloudinary
- our overall score: 72/100 against 63/100
- domain rating: 91/100 against 71/100
- headcount: 452 against 251
- headcount growth: +2.1% against -9.0%
- LinkedIn following: 72,105 against 29,086
OpenWeb
- funding raised: $398M against $110M
At a glance
| Measure | Cloudinary | OpenWeb |
|---|---|---|
| What it is | Cloudinary is a cloud-based media management platform that enables developers and marketers to upload, store, manage, transform, and deliver images and videos. | OpenWeb partners with publishers and brands to foster healthy online conversations and build direct audience relationships. |
| Category | Media, Management, Video, Media Management | Media, Text Recognition, Text, Content Moderation |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2012 | 2011 |
| Headquarters | Tel Aviv, Israel | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Cloudinary | OpenWeb |
|---|---|---|
| Employees | 452 | 251 |
| Headcount growthLast 12 months | +2.1% | -9.0% |
| Total funding | $110M | $398M |
| Latest round | Secondary Transaction | Series F |
| Valuation | $2.0B | $1.5B |
| LinkedIn followers | 72,105 | 29,086 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Cloudinary | OpenWeb |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 72/100 | 63/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 35/100 | 32/100 |
| Quality | 83/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 71/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Cloudinary | OpenWeb |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | WordPress |
| Frameworks | Bootstrap | Jquery |
| Analytics | Google Tag Manager, Jetpack Stats | Google Tag Manager |
What users say
| Measure | Cloudinary | OpenWeb |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 3 negative across 6 threads | Not published |
“Usually when I'm making a WordPress site for a class or for myself, I use my personal Cloudinary account with the Cloudinary plugin, but for a client site this doesn't sound like a good idea, since my account has other images for other webs”r/webdev
Cloudinary vs OpenWeb: common questions
Which is better, Cloudinary or OpenWeb?
On our 0-100 score Cloudinary rates higher (72/100 against 63/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 24 data points above: read the rows that match what you are buying for.
How do Cloudinary and OpenWeb compare on the numbers?
Cloudinary leads on our overall score (72/100 against 63/100), domain rating (91/100 against 71/100), headcount (452 against 251), headcount growth (+2.1% against -9.0%), LinkedIn following (72,105 against 29,086). OpenWeb leads on funding raised ($398M against $110M).
What do real users say about Cloudinary and OpenWeb?
Cloudinary: 0 positive and 3 negative mentions across 6 Reddit threads we track, mostly in r/webdev.
Read the full Cloudinary review and pricing or the OpenWeb review and pricing. You can also browse other Cloudinary alternatives we track.

