Cloudinary vs Kaltura
Cloudinary vs Kaltura, compared side by side on 24 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Cloudinary is on 72/100 and Kaltura on 62/100.
Where each one leads
Cloudinary
- our overall score: 72/100 against 62/100
- headcount growth: +2.1% against -1.8%
Kaltura
- headcount: 721 against 452
- funding raised: $278M against $110M
At a glance
| Measure | Cloudinary | Kaltura |
|---|---|---|
| What it is | Cloudinary is a cloud-based media management platform that enables developers and marketers to upload, store, manage, transform, and deliver images and videos. | The leading video cloud powering diverse video experiences for organizations globally. |
| Category | Media, Management, Video, Media Management | Video, Enterprise, Media, Video Cloud |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2012 | 2006 |
| Headquarters | Tel Aviv, Israel | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Cloudinary | Kaltura |
|---|---|---|
| Employees | 452 | 721 |
| Headcount growthLast 12 months | +2.1% | -1.8% |
| Total funding | $110M | $278M |
| Latest round | Secondary Transaction | Pre-IPO |
| Valuation | $2.0B | $500M |
| LinkedIn followers | 72,105 | 85,340 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Cloudinary | Kaltura |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 72/100 | 62/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 35/100 | 34/100 |
| Quality | 83/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 84/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Cloudinary | Kaltura |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | CloudFront |
| CMS | WordPress | WordPress |
| Frameworks | Bootstrap | Jquery |
| Analytics | Google Tag Manager, Jetpack Stats | Google Tag Manager |
| Support stack | Not detected | HubSpot |
What users say
| Measure | Cloudinary | Kaltura |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 3 negative across 6 threads | Not published |
“Usually when I'm making a WordPress site for a class or for myself, I use my personal Cloudinary account with the Cloudinary plugin, but for a client site this doesn't sound like a good idea, since my account has other images for other webs”r/webdev
Cloudinary vs Kaltura: common questions
Which is better, Cloudinary or Kaltura?
On our 0-100 score Cloudinary rates higher (72/100 against 62/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 24 data points above: read the rows that match what you are buying for.
How do Cloudinary and Kaltura compare on the numbers?
Cloudinary leads on our overall score (72/100 against 62/100), headcount growth (+2.1% against -1.8%). Kaltura leads on headcount (721 against 452), funding raised ($278M against $110M).
What do real users say about Cloudinary and Kaltura?
Cloudinary: 0 positive and 3 negative mentions across 6 Reddit threads we track, mostly in r/webdev.
Read the full Cloudinary review and pricing or the Kaltura review and pricing. You can also browse other Cloudinary alternatives we track.

