Cloudinary vs Invisible Media
Cloudinary vs Invisible Media, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Cloudinary is on 72/100 and Invisible Media on 40/100.
Where each one leads
Cloudinary
- our overall score: 72/100 against 40/100
- funding raised: $110M against $1.0M
Invisible Media
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Cloudinary | Invisible Media |
|---|---|---|
| What it is | Cloudinary is a cloud-based media management platform that enables developers and marketers to upload, store, manage, transform, and deliver images and videos. | Creator-led media business focusing on global economic topics with infographic videos. |
| Category | Media, Management, Video, Media Management | Media, Content Creation, Education, Finance |
| Sells toBusiness model | B2B | B2C |
| Offering | Software | Services |
| Founded | 2012 | 2021 |
| Headquarters | Tel Aviv, Israel | London, United Kingdom |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Cloudinary | Invisible Media |
|---|---|---|
| Employees | 452 | Not published |
| Headcount growthLast 12 months | +2.1% | Not published |
| Total funding | $110M | $1.0M |
| Latest round | Secondary Transaction | Seed |
| Valuation | $2.0B | Not published |
| LinkedIn followers | 72,105 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Cloudinary | Invisible Media |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 72/100 | 40/100 |
| Traction | 60/100 | 30/100 |
| Team | 70/100 | Not published |
| Search visibility | 35/100 | 15/100 |
| Quality | 83/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | Not published |
| Domain ratingLink authority, 0-100 | 91/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Cloudinary | Invisible Media |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Bootstrap | Not detected |
| Analytics | Google Tag Manager, Jetpack Stats | Not detected |
What users say
| Measure | Cloudinary | Invisible Media |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 3 negative across 6 threads | Not published |
“Usually when I'm making a WordPress site for a class or for myself, I use my personal Cloudinary account with the Cloudinary plugin, but for a client site this doesn't sound like a good idea, since my account has other images for other webs”r/webdev
Cloudinary vs Invisible Media: common questions
Which is better, Cloudinary or Invisible Media?
On our 0-100 score Cloudinary rates higher (72/100 against 40/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do Cloudinary and Invisible Media compare on the numbers?
Cloudinary leads on our overall score (72/100 against 40/100), funding raised ($110M against $1.0M).
What do real users say about Cloudinary and Invisible Media?
Cloudinary: 0 positive and 3 negative mentions across 6 Reddit threads we track, mostly in r/webdev.
Read the full Cloudinary review and pricing or the Invisible Media review and pricing. You can also browse other Cloudinary alternatives we track.