Cloaked vs Swash
Cloaked vs Swash, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Cloaked is on 60/100 and Swash on 51/100.
Where each one leads
Cloaked
- our overall score: 60/100 against 51/100
- domain rating: 62/100 against 40/100
- headcount: 70 against 18
- funding raised: $404M against $19.1M
Swash
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Cloaked | Swash |
|---|---|---|
| What it is | A consumer-focused privacy company offering a bundle of security and privacy solutions, expanding into the enterprise market. | A data union that rewards users for their data, enabling a fairer digital economy. |
| Category | Cybersecurity, Privacy, Identity Management, Consumer App | Data Monetization, Data Union, Web3, Privacy |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2020 | 2020 |
| Headquarters | Boston, United States | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Cloaked | Swash |
|---|---|---|
| Employees | 70 | 18 |
| Open roles | 11 | Not published |
| Total funding | $404M | $19.1M |
| Latest round | Series B | Series A |
| Valuation | Not published | $5.0M |
| LinkedIn followers | Not published | 3,720 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Cloaked | Swash |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 51/100 |
| Traction | 59/100 | 49/100 |
| Team | 70/100 | 50/100 |
| Community | Not published | 15/100 |
| Search visibility | 14/100 | 22/100 |
| Quality | 65/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 62/100 | 40/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Cloaked | Swash |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Not detected |
| Frameworks | Not detected | Next.js |
| Analytics | Google Analytics 4 | Not detected |
| Support stack | Intercom | Not detected |
Cloaked vs Swash: common questions
Which is better, Cloaked or Swash?
On our 0-100 score Cloaked rates higher (60/100 against 51/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Cloaked and Swash compare on the numbers?
Cloaked leads on our overall score (60/100 against 51/100), domain rating (62/100 against 40/100), headcount (70 against 18), funding raised ($404M against $19.1M).
Read the full Cloaked review and pricing or the Swash review and pricing. You can also browse other Cloaked alternatives we track.