Clipchamp vs Magisto
Clipchamp vs Magisto, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Clipchamp is on 28/100 and Magisto on 47/100.
Where each one leads
Clipchamp
- agent readiness: 53/100 against 37/100
- headcount: 36 against 15
Magisto
- our overall score: 47/100 against 28/100
- domain rating: 96/100 against 82/100
At a glance
| Measure | Clipchamp | Magisto |
|---|---|---|
| What it is | Clipchamp is an online video editor that provides quick, easy, and AI-powered tools for anyone to create professional-quality videos without expertise. | Magisto is an AI-powered video editing platform that automatically creates professional-looking videos from user-uploaded footage. |
| Category | Video Editing Software, Creator Economy, Consumer App, Generative AI | New Media, Photo, Video Editing, Video |
| Sells toBusiness model | B2C, B2B | B2B, B2C |
| Offering | Software | Software |
| Founded | 2014 | 2009 |
| Headquarters | Brisbane, Australia | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Clipchamp | Magisto |
|---|---|---|
| Employees | 36 | 15 |
| Headcount growthLast 12 months | Not published | -54.4% |
| Total funding | Not published | $22.5M |
| Latest round | Not published | Convertible Note |
| Valuation | Not published | $95.0M |
| LinkedIn followers | 6,637 | 5,997 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Clipchamp | Magisto |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 28/100 | 47/100 |
| Traction | 16/100 | 49/100 |
| Team | 30/100 | 60/100 |
| Search visibility | 29/100 | 40/100 |
| Quality | Not published | 45/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (53/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 82/100 | 96/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Clipchamp | Magisto |
|---|---|---|
| Hosting | Azure | Not detected |
| CDN | Not detected | Cloudflare |
| Frameworks | Next.js | Next.js, Tailwind CSS |
Product and pricing
| Measure | Clipchamp | Magisto |
|---|---|---|
| Key features | AI Subtitles, AI Text to Speech, AI Noise Suppression, AI Silence Removal, Brand Kit Tool, Unlimited Watermark-Free Exports | Not published |
What users say
| Measure | Clipchamp | Magisto |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 4 negative across 6 threads | 4 positive, 0 negative across 6 threads |
“Each year it's gotten worse. This tool used to be my 'canva for video editing', it was cheap, effective and incredibly easy to use. Ever since OneDrive integration and Microsoft acquisition, everything's become worse. No one uses OneDrive ,”r/ClipChamp
“In 2020, I came across the Magisto app and was thoroughly impressed by its ability to analyze my photos and videos and automatically create stunning videos for me. As a first-time mom, I had a constantly growing library of adorable pictures”r/vimeo
Clipchamp vs Magisto: common questions
Which is better, Clipchamp or Magisto?
On our 0-100 score Magisto rates higher (47/100 against 28/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Clipchamp and Magisto compare on the numbers?
Clipchamp leads on agent readiness (53/100 against 37/100), headcount (36 against 15). Magisto leads on our overall score (47/100 against 28/100), domain rating (96/100 against 82/100).
What do real users say about Clipchamp and Magisto?
Clipchamp: 0 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/ClipChamp. Magisto: 4 positive and 0 negative mentions across 6 Reddit threads we track, mostly in r/vimeo.
Read the full Clipchamp review and pricing or the Magisto review and pricing. You can also browse other Clipchamp alternatives we track.