Clinch vs EX.CO
Clinch vs EX.CO, compared side by side on 24 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Clinch is on 55/100 and EX.CO on 63/100.
Where each one leads
Clinch
- headcount growth: +51.3% against +30.1%
EX.CO
- our overall score: 63/100 against 55/100
- headcount: 285 against 137
- funding raised: $66.0M against $13.0M
- LinkedIn following: 25,932 against 4,128
At a glance
| Measure | Clinch | EX.CO |
|---|---|---|
| What it is | Clinch provides an AI-driven personalization and DCO platform for brands and agencies to deliver custom-tailored ad experiences across all channels. | EX.CO is a leading online video platform empowering publishers to own their video strategy for maximum yield. |
| Category | Marketing, Content, Video, AdTech | Video, Media, Content, Online Video Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2012 | 2012 |
| Headquarters | New York, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Clinch | EX.CO |
|---|---|---|
| Employees | 137 | 285 |
| Headcount growthLast 12 months | +51.3% | +30.1% |
| Total funding | $13.0M | $66.0M |
| Latest round | Series A | Series C |
| Valuation | Not published | $125M |
| LinkedIn followers | 4,128 | 25,932 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Clinch | EX.CO |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 63/100 |
| Traction | 56/100 | 59/100 |
| Team | 60/100 | 70/100 |
| Search visibility | 29/100 | 34/100 |
| Quality | 58/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 72/100 | 69/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Clinch | EX.CO |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | WordPress |
| Frameworks | Tailwind CSS | Jquery |
| Analytics | Google Analytics 4, Google Tag Manager | Google Tag Manager, Linkedin Insight |
| Support stack | HubSpot | HubSpot |
Clinch vs EX.CO: common questions
Which is better, Clinch or EX.CO?
On our 0-100 score EX.CO rates higher (63/100 against 55/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 24 data points above: read the rows that match what you are buying for.
How do Clinch and EX.CO compare on the numbers?
Clinch leads on headcount growth (+51.3% against +30.1%). EX.CO leads on our overall score (63/100 against 55/100), headcount (285 against 137), funding raised ($66.0M against $13.0M), LinkedIn following (25,932 against 4,128).
Read the full Clinch review and pricing or the EX.CO review and pricing. You can also browse other Clinch alternatives we track.

