Cleo vs Upwardli
Cleo vs Upwardli, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Cleo is on 57/100 and Upwardli on 14/100.
Where each one leads
Cleo
- our overall score: 57/100 against 14/100
- domain rating: 71/100 against 32/100
Upwardli
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Cleo | Upwardli |
|---|---|---|
| What it is | AI financial assistant for younger generations to manage money with personality. | A platform designed to help individuals and families manage their finances and build wealth. |
| Category | Fintech, Consumer App, AI Chatbot, Conversational AI | Fintech, Personal Finance, Budgeting, Investing |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | platform | Software |
| Founded | 2016 | Not published |
| Headquarters | London, United Kingdom | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Cleo | Upwardli |
|---|---|---|
| Employees | 656 | Not published |
| Total funding | $178M | Not published |
| Latest round | Convertible Note | Not published |
| LinkedIn followers | 67,712 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Cleo | Upwardli |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 14/100 |
| Traction | 60/100 | Not published |
| Team | 60/100 | 30/100 |
| Community | 8/100 | Not published |
| Search visibility | 37/100 | 2/100 |
| Quality | 58/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (40/100) |
| Domain ratingLink authority, 0-100 | 71/100 | 32/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Cleo | Upwardli |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Webflow |
| Frameworks | Not detected | Bootstrap |
Cleo vs Upwardli: common questions
Which is better, Cleo or Upwardli?
On our 0-100 score Cleo rates higher (57/100 against 14/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do Cleo and Upwardli compare on the numbers?
Cleo leads on our overall score (57/100 against 14/100), domain rating (71/100 against 32/100).
Read the full Cleo review and pricing or the Upwardli review and pricing. You can also browse other Cleo alternatives we track.