Cleo vs Mint
Cleo vs Mint, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Cleo is on 57/100 and Mint on 51/100.
Where each one leads
Cleo
- our overall score: 57/100 against 51/100
- funding raised: $178M against $32.0M
Mint
- domain rating: 92/100 against 71/100
At a glance
| Measure | Cleo | Mint |
|---|---|---|
| What it is | AI financial assistant for younger generations to manage money with personality. | Personal finance service that helps users track spending, budget, and manage investments. |
| Category | Fintech, Consumer App, AI Chatbot, Conversational AI | Fintech, Personal Finance, Budgeting, Financial Planning |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | platform | Software |
| Founded | 2016 | 2007 |
| Headquarters | London, United Kingdom | Mountain View, United States |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Cleo | Mint |
|---|---|---|
| Employees | 656 | Not published |
| Total funding | $178M | $32.0M |
| Latest round | Convertible Note | Series B |
| LinkedIn followers | 67,712 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Cleo | Mint |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 51/100 |
| Traction | 60/100 | 38/100 |
| Team | 60/100 | 30/100 |
| Community | 8/100 | Not published |
| Search visibility | 37/100 | 15/100 |
| Quality | 58/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (43/100) |
| Domain ratingLink authority, 0-100 | 71/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Cleo | Mint |
|---|---|---|
| Hosting | Not detected | Azure |
| CDN | Cloudflare | Not detected |
Cleo vs Mint: common questions
Which is better, Cleo or Mint?
On our 0-100 score Cleo rates higher (57/100 against 51/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Cleo and Mint compare on the numbers?
Cleo leads on our overall score (57/100 against 51/100), funding raised ($178M against $32.0M). Mint leads on domain rating (92/100 against 71/100).
Read the full Cleo review and pricing or the Mint review and pricing. You can also browse other Cleo alternatives we track.