Circular11 vs Divert
Circular11 vs Divert, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Circular11 is on 46/100 and Divert on 55/100.
Where each one leads
Circular11
- agent readiness: 26/100 against 21/100
Divert
- our overall score: 55/100 against 46/100
- funding raised: $104M against $2.9M
At a glance
| Measure | Circular11 | Divert |
|---|---|---|
| What it is | Turning low-grade plastic waste into building materials and home products. | Scaling circular infrastructure to reduce food waste and create value. |
| Category | Waste Management, Construction, Materials Science, Sustainability | Waste Management, Sustainability, Circular Economy, Food Waste |
| Sells toBusiness model | B2B | B2B |
| Offering | Hardware | Services |
| Founded | 2021 | 2007 |
| Headquarters | Dorset, United Kingdom | West Concord, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | Circular11 | Divert |
|---|---|---|
| Employees | 9 | Not published |
| Total funding | $2.9M | $104M |
| Latest round | Equity Funding | Acquisition Growth Equity |
| Valuation | Not published | $1.1B |
| LinkedIn followers | 1,311 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Circular11 | Divert |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 46/100 | 55/100 |
| Traction | 42/100 | 40/100 |
| Team | 60/100 | 70/100 |
| Search visibility | 25/100 | 15/100 |
| Quality | 48/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (26/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 26/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Circular11 | Divert |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Not detected |
| Analytics | Jetpack Stats | Not detected |
Circular11 vs Divert: common questions
Which is better, Circular11 or Divert?
On our 0-100 score Divert rates higher (55/100 against 46/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Circular11 and Divert compare on the numbers?
Circular11 leads on agent readiness (26/100 against 21/100). Divert leads on our overall score (55/100 against 46/100), funding raised ($104M against $2.9M).
Read the full Circular11 review and pricing or the Divert review and pricing. You can also browse other Circular11 alternatives we track.