Circle vs Kajabi
Circle vs Kajabi, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Circle is on 31/100 and Kajabi on 23/100.
Where each one leads
Circle
- our overall score: 31/100 against 23/100
- LinkedIn following: 46,230 against 32,399
Kajabi
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Circle | Kajabi |
|---|---|---|
| What it is | Build a home for your community, events, and courses — all under your own brand. | All-in-one platform for creators to build and sell online courses, memberships, and digital products. |
| Category | Creator Economy, Community Platform, EdTech, SaaS | Creator Economy, EdTech, E-commerce, Marketing Automation |
| Sells toBusiness model | B2B | B2C |
| Offering | Platform | Platform |
| Founded | 2024 | 2010 |
| Headquarters | San Francisco, United States | San Diego, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Circle | Kajabi |
|---|---|---|
| Employees | 356 | 386 |
| LinkedIn followers | 46,230 | 32,399 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Circle | Kajabi |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 31/100 | 23/100 |
| Traction | 20/100 | 20/100 |
| Team | 30/100 | Not published |
| Search visibility | 43/100 | 24/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (66/100) | C (63/100) |
| Domain ratingLink authority, 0-100 | 88/100 | 86/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Circle | Kajabi |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Webflow |
| Frameworks | Next.js, Tailwind CSS | Not detected |
| Analytics | Microsoft Clarity | Google Tag Manager, Amplitude |
| Support stack | HubSpot | Intercom |
What users say
| Measure | Circle | Kajabi |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 2 positive, 1 negative across 6 threads |
“I almost went with the free trial. It feels like the safe option… until you actually think about what needs to get done in 14 days. Then I found the 3-month deal. 90 days vs 14 days is a completely different game. Enough time to actually bu”r/onlinecourses
Circle vs Kajabi: common questions
Which is better, Circle or Kajabi?
On our 0-100 score Circle rates higher (31/100 against 23/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Circle and Kajabi compare on the numbers?
Circle leads on our overall score (31/100 against 23/100), LinkedIn following (46,230 against 32,399).
What do real users say about Circle and Kajabi?
Kajabi: 2 positive and 1 negative mentions across 6 Reddit threads we track, mostly in r/onlinecourses.
Read the full Circle review and pricing or the Kajabi review and pricing. You can also browse other Circle alternatives we track.