Cignal.io vs Sift
Cignal.io vs Sift, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Cignal.io is on 15/100 and Sift on 41/100.
Where each one leads
Cignal.io
- headcount: 26 against 2
Sift
- our overall score: 41/100 against 15/100
At a glance
| Measure | Cignal.io | Sift |
|---|---|---|
| What it is | Machine-learning ad-tech platform that optimizes ad bidstreams for DSPs. | Reduced Real-Time Bidding (RTB) infrastructure costs by filtering low-value impressions using machine learning. |
| Category | Marketing, Programmatic Media, Real-Time Bidding, DSP | Marketing, Programmatic Media, Real-Time Bidding, MFG + SUPPLY CHAIN |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2016 | 2017 |
| Headquarters | New York, United States | Not published |
| Status | Active | Active |
Size, funding and growth
| Measure | Cignal.io | Sift |
|---|---|---|
| Employees | 26 | 2 |
| Total funding | Not published | $4.3M |
| Latest round | Not published | Seed |
| LinkedIn followers | Not published | 17 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Cignal.io | Sift |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 15/100 | 41/100 |
| Traction | 14/100 | 38/100 |
| Team | Not published | 20/100 |
| Search visibility | 14/100 | 24/100 |
| Quality | Not published | 48/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (20/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 30/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Cignal.io | Sift |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Not detected |
| Frameworks | Jquery, Bootstrap | Not detected |
| Analytics | Google Analytics 4, Segment | Not detected |
Cignal.io vs Sift: common questions
Which is better, Cignal.io or Sift?
On our 0-100 score Sift rates higher (41/100 against 15/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do Cignal.io and Sift compare on the numbers?
Cignal.io leads on headcount (26 against 2). Sift leads on our overall score (41/100 against 15/100).
Read the full Cignal.io review and pricing or the Sift review and pricing. You can also browse other Cignal.io alternatives we track.