Cignal.io vs Pursway
Cignal.io vs Pursway, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Cignal.io is on 15/100 and Pursway on 51/100.
Where each one leads
Cignal.io
- headcount: 26 against 7
Pursway
- our overall score: 51/100 against 15/100
- agent readiness: 39/100 against 20/100
- domain rating: 74/100 against 30/100
At a glance
| Measure | Cignal.io | Pursway |
|---|---|---|
| What it is | Machine-learning ad-tech platform that optimizes ad bidstreams for DSPs. | Omnicom Media Group is a global media services company providing media planning, buying, and digital marketing solutions. |
| Category | Marketing, Programmatic Media, Real-Time Bidding, DSP | Marketing, Influencer, Advanced Targeting, Media Planning |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2016 | 2005 |
| Headquarters | New York, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Cignal.io | Pursway |
|---|---|---|
| Employees | 26 | 7 |
| Headcount growthLast 12 months | Not published | -80.3% |
| Total funding | Not published | $13.2M |
| Latest round | Not published | Series B |
| LinkedIn followers | Not published | 548 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Cignal.io | Pursway |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 15/100 | 51/100 |
| Traction | 14/100 | 45/100 |
| Team | Not published | 30/100 |
| Search visibility | 14/100 | 44/100 |
| Quality | Not published | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (20/100) | F (39/100) |
| Domain ratingLink authority, 0-100 | 30/100 | 74/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Cignal.io | Pursway |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Jquery, Bootstrap | Jquery |
| Analytics | Google Analytics 4, Segment | Google Analytics 4 |
Cignal.io vs Pursway: common questions
Which is better, Cignal.io or Pursway?
On our 0-100 score Pursway rates higher (51/100 against 15/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Cignal.io and Pursway compare on the numbers?
Cignal.io leads on headcount (26 against 7). Pursway leads on our overall score (51/100 against 15/100), agent readiness (39/100 against 20/100), domain rating (74/100 against 30/100).
Read the full Cignal.io review and pricing or the Pursway review and pricing. You can also browse other Cignal.io alternatives we track.

