CHEQ vs Crosswise
CHEQ vs Crosswise, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: CHEQ is on 72/100 and Crosswise on 50/100.
Where each one leads
CHEQ
- our overall score: 72/100 against 50/100
- agent readiness: 51/100 against 25/100
- headcount: 262 against 2
- funding raised: $171M against $5.0M
- LinkedIn following: 33,412 against 855
Crosswise
- domain rating: 93/100 against 76/100
At a glance
| Measure | CHEQ | Crosswise |
|---|---|---|
| What it is | CHEQ is the global leader in Go-to-Market Security, protecting marketing, revenue, and data operations from bots and fake users. | Crosswise provides anonymous cross-device mapping data for advertising and content personalization. |
| Category | Marketing, Cybersecurity, Brand, Brand Safety | Marketing, Platform, Cross Device, AdTech |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2014 | 2013 |
| Headquarters | Tel Aviv, Israel | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | CHEQ | Crosswise |
|---|---|---|
| Employees | 262 | 2 |
| Headcount growthLast 12 months | +14.9% | Not published |
| Total funding | $171M | $5.0M |
| Latest round | Series C | Series A |
| Valuation | $1.0B | Not published |
| LinkedIn followers | 33,412 | 855 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | CHEQ | Crosswise |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 72/100 | 50/100 |
| Traction | 60/100 | 38/100 |
| Team | 60/100 | 60/100 |
| Community | 8/100 | Not published |
| Search visibility | 34/100 | 29/100 |
| Quality | 86/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (51/100) | F (25/100) |
| Domain ratingLink authority, 0-100 | 76/100 | 93/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | CHEQ | Crosswise |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Jquery, Bootstrap | Not detected |
| Support stack | Zendesk | Not detected |
CHEQ vs Crosswise: common questions
Which is better, CHEQ or Crosswise?
On our 0-100 score CHEQ rates higher (72/100 against 50/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do CHEQ and Crosswise compare on the numbers?
CHEQ leads on our overall score (72/100 against 50/100), agent readiness (51/100 against 25/100), headcount (262 against 2), funding raised ($171M against $5.0M), LinkedIn following (33,412 against 855). Crosswise leads on domain rating (93/100 against 76/100).
Read the full CHEQ review and pricing or the Crosswise review and pricing. You can also browse other CHEQ alternatives we track.

