CHEQ vs Cobalt Labs
CHEQ vs Cobalt Labs, compared side by side on 10 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: CHEQ is on 72/100 and Cobalt Labs on 7/100.
Where each one leads
CHEQ
- our overall score: 72/100 against 7/100
- agent readiness: 51/100 against 37/100
Cobalt Labs
Leads on none of the measures we hold for both companies.
At a glance
| Measure | CHEQ | Cobalt Labs |
|---|---|---|
| What it is | CHEQ is the global leader in Go-to-Market Security, protecting marketing, revenue, and data operations from bots and fake users. | Cobalt Labs is a fully managed, performance-based AI practice for boutique wellness studios, designed to turn ClassPass visitors into paying members with zero upfront cost. |
| Category | Marketing, Cybersecurity, Brand, Brand Safety | Wellness Tech, Fitness Tech, AI-driven Marketing, Customer Acquisition |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2014 | 2026 |
| Headquarters | Tel Aviv, Israel | Bristol, England |
| Status | Active | Active |
Size, funding and growth
| Measure | CHEQ | Cobalt Labs |
|---|---|---|
| Employees | 262 | Not published |
| Headcount growthLast 12 months | +14.9% | Not published |
| Total funding | $171M | Not published |
| Latest round | Series C | Not published |
| Valuation | $1.0B | Not published |
| LinkedIn followers | 33,412 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | CHEQ | Cobalt Labs |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 72/100 | 7/100 |
| Traction | 60/100 | Not published |
| Team | 60/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 34/100 | Not published |
| Quality | 86/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (51/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 76/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | CHEQ | Cobalt Labs |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | Not detected |
| Frameworks | Jquery, Bootstrap | Not detected |
| Support stack | Zendesk | Not detected |
CHEQ vs Cobalt Labs: common questions
Which is better, CHEQ or Cobalt Labs?
On our 0-100 score CHEQ rates higher (72/100 against 7/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 10 data points above: read the rows that match what you are buying for.
How do CHEQ and Cobalt Labs compare on the numbers?
CHEQ leads on our overall score (72/100 against 7/100), agent readiness (51/100 against 37/100).
Read the full CHEQ review and pricing or the Cobalt Labs review and pricing. You can also browse other CHEQ alternatives we track.