Census vs Matia
Census vs Matia, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Census is on 62/100 and Matia on 56/100.
Where each one leads
Census
- our overall score: 62/100 against 56/100
- domain rating: 81/100 against 27/100
- headcount: 133 against 54
- funding raised: $80.3M against $31.5M
Matia
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Census | Matia |
|---|---|---|
| What it is | Data activation platform that syncs warehouse data to operational tools using Reverse ETL technology. | Unified DataOps platform for data ingestion, observability, catalog, and reverse ETL. |
| Category | SaaS, Data Integration, Data Activation, Reverse ETL | Data Operations, Software Development, DataOps, Data Management |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2018 | 2022 |
| Headquarters | San Francisco, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Census | Matia |
|---|---|---|
| Employees | 133 | 54 |
| Headcount growthLast 12 months | Not published | +88.5% |
| Total funding | $80.3M | $31.5M |
| Latest round | Series B | Series A |
| Valuation | $630M | Not published |
| LinkedIn followers | Not published | 3,116 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Census | Matia |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 56/100 |
| Traction | 60/100 | 55/100 |
| Team | 70/100 | 60/100 |
| Search visibility | 11/100 | 32/100 |
| Quality | 78/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (49/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 81/100 | 27/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Census | Matia |
|---|---|---|
| Hosting | Google Cloud | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Webflow |
| Analytics | Google Tag Manager | Google Tag Manager |
| Support stack | Zendesk | Not detected |
Census vs Matia: common questions
Which is better, Census or Matia?
On our 0-100 score Census rates higher (62/100 against 56/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Census and Matia compare on the numbers?
Census leads on our overall score (62/100 against 56/100), domain rating (81/100 against 27/100), headcount (133 against 54), funding raised ($80.3M against $31.5M).
Read the full Census review and pricing or the Matia review and pricing. You can also browse other Census alternatives we track.