Cedato vs Outbrain
Cedato vs Outbrain, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Cedato is on 31/100 and Outbrain on 63/100.
Where each one leads
Cedato
- agent readiness: 45/100 against 38/100
Outbrain
- our overall score: 63/100 against 31/100
- domain rating: 87/100 against 69/100
- headcount: 371 against 1
- LinkedIn following: 87,340 against 2,913
At a glance
| Measure | Cedato | Outbrain |
|---|---|---|
| What it is | Programmatic video operating system for publishers and advertisers, powering a large video marketplace. | A leading technology platform that drives business results by engaging people across the open internet. |
| Category | Marketing, Programmatic Media, Programmatic Video, AdTech | Marketing, Content, Content Marketing, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2015 | 2006 |
| Headquarters | Tel Aviv, Israel | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Cedato | Outbrain |
|---|---|---|
| Employees | 1 | 371 |
| Headcount growthLast 12 months | -27.7% | -29.7% |
| Total funding | Not published | $394M |
| Latest round | Not published | Pre-IPO |
| LinkedIn followers | 2,913 | 87,340 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Cedato | Outbrain |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 31/100 | 63/100 |
| Traction | 3/100 | 60/100 |
| Team | 60/100 | 90/100 |
| Community | Not published | 8/100 |
| Search visibility | 30/100 | 30/100 |
| Quality | Not published | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | F (38/100) |
| Domain ratingLink authority, 0-100 | 69/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Cedato | Outbrain |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Not detected |
| Analytics | Google Tag Manager, Linkedin Insight | Google Tag Manager |
| Support stack | HubSpot | Not detected |
Cedato vs Outbrain: common questions
Which is better, Cedato or Outbrain?
On our 0-100 score Outbrain rates higher (63/100 against 31/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Cedato and Outbrain compare on the numbers?
Cedato leads on agent readiness (45/100 against 38/100). Outbrain leads on our overall score (63/100 against 31/100), domain rating (87/100 against 69/100), headcount (371 against 1), LinkedIn following (87,340 against 2,913).
Read the full Cedato review and pricing or the Outbrain review and pricing. You can also browse other Cedato alternatives we track.