Carta vs Pen
Carta vs Pen, compared side by side on 10 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Carta is on 61/100 and Pen on 9/100.
Where each one leads
Carta
- our overall score: 61/100 against 9/100
Pen
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Carta | Pen |
|---|---|---|
| What it is | The all-in-one platform for company capitalization. | Pen is a platform that helps companies manage and automate their equity compensation plans for employees. |
| Category | Financial Services, Software, Venture Capital, LegalTech | Fintech, HR Tech, Equity Management, Cap Table Management |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2012 | 2026 |
| Headquarters | San Francisco, USA | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Carta | Pen |
|---|---|---|
| Employees | 1,000 | Not published |
| Total funding | $1.7B | Not published |
| Latest round | Series F | Not published |
| Valuation | $7.2B | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Carta | Pen |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 61/100 | 9/100 |
| Traction | 60/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 28/100 | 8/100 |
| Quality | 86/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 79/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Carta | Pen |
|---|---|---|
| CDN | Cloudflare | Not detected |
Carta vs Pen: common questions
Which is better, Carta or Pen?
On our 0-100 score Carta rates higher (61/100 against 9/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 10 data points above: read the rows that match what you are buying for.
How do Carta and Pen compare on the numbers?
Carta leads on our overall score (61/100 against 9/100).
Read the full Carta review and pricing or the Pen review and pricing. You can also browse other Carta alternatives we track.