Carrot vs Forma
Carrot vs Forma, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Carrot is on 9/100 and Forma on 47/100.
Where each one leads
Carrot
Leads on none of the measures we hold for both companies.
Forma
- our overall score: 47/100 against 9/100
- domain rating: 16/100 against 3/100
At a glance
| Measure | Carrot | Forma |
|---|---|---|
| What it is | Carrot is a French startup that provides a platform for managing and optimizing employee benefits and perks. | A platform for managing employee benefits and perks. |
| Category | HR Tech, Employee Benefits, Perks Management, SaaS | HR Tech, Employee Benefits, Platform, SaaS |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2026 | 2018 |
| Headquarters | Paris, France | San Francisco, USA |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Carrot | Forma |
|---|---|---|
| Total funding | Not published | $24.0M |
| Latest round | Not published | Series A |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Carrot | Forma |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 9/100 | 47/100 |
| Traction | Not published | 37/100 |
| Team | Not published | 60/100 |
| Search visibility | 11/100 | 4/100 |
| Quality | Not published | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 3/100 | 16/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Carrot | Forma |
|---|---|---|
| Hosting | OVH | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Jquery, Bootstrap | Not detected |
| Analytics | Google Analytics 4, Segment | Not detected |
Carrot vs Forma: common questions
Which is better, Carrot or Forma?
On our 0-100 score Forma rates higher (47/100 against 9/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do Carrot and Forma compare on the numbers?
Forma leads on our overall score (47/100 against 9/100), domain rating (16/100 against 3/100).
Read the full Carrot review and pricing or the Forma review and pricing. You can also browse other Carrot alternatives we track.