Canva vs Kapwing
Canva vs Kapwing, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Canva is on 77/100 and Kapwing on 49/100.
Where each one leads
Canva
- our overall score: 77/100 against 49/100
- domain rating: 93/100 against 80/100
- headcount: 5,391 against 34
- LinkedIn following: 2,558,065 against 4,236
Kapwing
- agent readiness: 65/100 against 21/100
At a glance
| Measure | Canva | Kapwing |
|---|---|---|
| What it is | Canva is a global online visual communications platform empowering the world to design with a simple drag-and-drop interface and vast range of templates. | A modern, browser-based video creation platform empowering individuals and teams to produce and edit content faster. |
| Category | Design, Online Graphic Design Platform, Graphic Design, Visual Communications | Creator Economy, Video Editing, Content Creation, Generative AI |
| Sells toBusiness model | B2B | B2C, B2B |
| Offering | Platform | Platform |
| Founded | 2012 | 2017 |
| Headquarters | Sydney, Australia | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Canva | Kapwing |
|---|---|---|
| Employees | 5,391 | 34 |
| Total funding | $975M | Not published |
| Latest round | Series D | Not published |
| Valuation | $42B | Not published |
| LinkedIn followers | 2,558,065 | 4,236 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Canva | Kapwing |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 77/100 | 49/100 |
| Traction | 60/100 | 15/100 |
| Team | 70/100 | 60/100 |
| Community | 8/100 | Not published |
| Search visibility | 65/100 | 34/100 |
| Quality | 89/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | C (65/100) |
| Domain ratingLink authority, 0-100 | 93/100 | 80/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Canva | Kapwing |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Ghost |
| Frameworks | Not detected | Next.js |
Product and pricing
| Measure | Canva | Kapwing |
|---|---|---|
| Key features | Drag-and-Drop Interface, Vast Template Library, Extensive Media Library, Canva AI, Canva Code, Cross-Platform Accessibility | AI-Powered Subtitling, Smart Cut, Video Resizer, Background Remover, Clean Audio, Collaborative Editing |
Canva vs Kapwing: common questions
Which is better, Canva or Kapwing?
On our 0-100 score Canva rates higher (77/100 against 49/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Canva and Kapwing compare on the numbers?
Canva leads on our overall score (77/100 against 49/100), domain rating (93/100 against 80/100), headcount (5,391 against 34), LinkedIn following (2,558,065 against 4,236). Kapwing leads on agent readiness (65/100 against 21/100).
Read the full Canva review and pricing or the Kapwing review and pricing. You can also browse other Canva alternatives we track.