Canva vs Freepik
Canva vs Freepik, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Canva is on 77/100 and Freepik on 43/100.
Where each one leads
Canva
- our overall score: 77/100 against 43/100
- headcount: 5,391 against 1,663
- LinkedIn following: 2,558,065 against 93,482
Freepik
- agent readiness: 40/100 against 21/100
At a glance
| Measure | Canva | Freepik |
|---|---|---|
| What it is | Canva is a global online visual communications platform empowering the world to design with a simple drag-and-drop interface and vast range of templates. | Freepik is a leading AI-powered creative suite offering generative AI tools and a vast stock asset library to streamline high-quality content creation for professionals and creative teams. |
| Category | Design, Online Graphic Design Platform, Graphic Design, Visual Communications | Generative AI, AI Image Generation, AI Tools & Apps, Creator Economy |
| Sells toBusiness model | B2B | B2B, B2C |
| Offering | Platform | Software | platform |
| Founded | 2012 | 2010 |
| Headquarters | Sydney, Australia | Malaga, Spain |
| Status | Active | Active |
Size, funding and growth
| Measure | Canva | Freepik |
|---|---|---|
| Employees | 5,391 | 1,663 |
| Headcount growthLast 12 months | Not published | +9.2% |
| Total funding | $975M | Not published |
| Latest round | Series D | Not published |
| Valuation | $42B | Not published |
| LinkedIn followers | 2,558,065 | 93,482 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Canva | Freepik |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 77/100 | 43/100 |
| Traction | 60/100 | 20/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 65/100 | 52/100 |
| Quality | 89/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | D (40/100) |
| Domain ratingLink authority, 0-100 | 93/100 | 93/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Canva | Freepik |
|---|---|---|
| Hosting | AWS | Google Cloud |
| CDN | Cloudflare | Not detected |
Product and pricing
| Measure | Canva | Freepik |
|---|---|---|
| Key features | Drag-and-Drop Interface, Vast Template Library, Extensive Media Library, Canva AI, Canva Code, Cross-Platform Accessibility | AI Image Generator, AI Video Generator, AI Audio Tools, AI Design & Illustration Tools, Magnific Upscaler & Retouch, Custom Characters & Styles |
Canva vs Freepik: common questions
Which is better, Canva or Freepik?
On our 0-100 score Canva rates higher (77/100 against 43/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Canva and Freepik compare on the numbers?
Canva leads on our overall score (77/100 against 43/100), headcount (5,391 against 1,663), LinkedIn following (2,558,065 against 93,482). Freepik leads on agent readiness (40/100 against 21/100).
Read the full Canva review and pricing or the Freepik review and pricing. You can also browse other Canva alternatives we track.