Canva vs Flippa
Canva vs Flippa, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Canva is on 77/100 and Flippa on 54/100.
Where each one leads
Canva
- our overall score: 77/100 against 54/100
- domain rating: 93/100 against 80/100
- headcount: 5,391 against 159
- funding raised: $975M against $11.0M
- LinkedIn following: 2,558,065 against 16,847
Flippa
- agent readiness: 30/100 against 21/100
At a glance
| Measure | Canva | Flippa |
|---|---|---|
| What it is | Canva is a global online visual communications platform empowering the world to design with a simple drag-and-drop interface and vast range of templates. | World's leading marketplace for buying and selling online businesses, websites, apps, and domains. |
| Category | Design, Online Graphic Design Platform, Graphic Design, Visual Communications | Marketplace, E-commerce, Domain Names, Online Businesses |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Marketplace |
| Founded | 2012 | 2009 |
| Headquarters | Sydney, Australia | Melbourne, Australia |
| Status | Active | Active |
Size, funding and growth
| Measure | Canva | Flippa |
|---|---|---|
| Employees | 5,391 | 159 |
| Headcount growthLast 12 months | Not published | +16.4% |
| Total funding | $975M | $11.0M |
| Latest round | Series D | Not published |
| Valuation | $42B | Not published |
| LinkedIn followers | 2,558,065 | 16,847 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Canva | Flippa |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 77/100 | 54/100 |
| Traction | 60/100 | 55/100 |
| Team | 70/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 65/100 | 36/100 |
| Quality | 89/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | F (30/100) |
| Domain ratingLink authority, 0-100 | 93/100 | 80/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Canva | Flippa |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Cloudflare | Cloudflare |
| Open source | No | Yes |
Product and pricing
| Measure | Canva | Flippa |
|---|---|---|
| Key features | Drag-and-Drop Interface, Vast Template Library, Extensive Media Library, Canva AI, Canva Code, Cross-Platform Accessibility | AI Matching, Integrated Deal Room, Intelligent Valuations, Expert Advisory & Brokerage, Comprehensive Services Ecosystem, Global Marketplace Access |
Canva vs Flippa: common questions
Which is better, Canva or Flippa?
On our 0-100 score Canva rates higher (77/100 against 54/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Canva and Flippa compare on the numbers?
Canva leads on our overall score (77/100 against 54/100), domain rating (93/100 against 80/100), headcount (5,391 against 159), funding raised ($975M against $11.0M), LinkedIn following (2,558,065 against 16,847). Flippa leads on agent readiness (30/100 against 21/100).
Read the full Canva review and pricing or the Flippa review and pricing. You can also browse other Canva alternatives we track.

