CallRail vs Loox
CallRail vs Loox, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: CallRail is on 54/100 and Loox on 37/100.
Where each one leads
CallRail
- our overall score: 54/100 against 37/100
- domain rating: 80/100 against 72/100
- headcount: 354 against 79
- LinkedIn following: 28,654 against 12,506
Loox
- agent readiness: 59/100 against 30/100
At a glance
| Measure | CallRail | Loox |
|---|---|---|
| What it is | Lead intelligence platform for businesses to track, attribute, and manage marketing-driven leads. | Social proof marketing platform for Shopify merchants to drive sales with visual reviews and referrals. |
| Category | MarTech, AdTech, Lead Intelligence, Call Tracking | MarTech, AdTech, E-commerce, Social Commerce |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2011 | 2015 |
| Headquarters | Atlanta, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | CallRail | Loox |
|---|---|---|
| Employees | 354 | 79 |
| Headcount growthLast 12 months | Not published | +30.2% |
| Total funding | $25.0M | Not published |
| Latest round | Series B | Not published |
| LinkedIn followers | 28,654 | 12,506 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | CallRail | Loox |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 54/100 | 37/100 |
| Traction | 57/100 | 19/100 |
| Team | Not published | 60/100 |
| Search visibility | 24/100 | 28/100 |
| Quality | 68/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (30/100) | D (59/100) |
| Domain ratingLink authority, 0-100 | 80/100 | 72/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | CallRail | Loox |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Webflow |
| Analytics | Not detected | Google Tag Manager |
Product and pricing
| Measure | CallRail | Loox |
|---|---|---|
| Key features | Lead Tracking & Attribution, Communication Management, Real-time Marketing Optimization, AI-Powered Lead Capture, First-Time Callers Only Feature, Dynamic Number Insertion | Not published |
CallRail vs Loox: common questions
Which is better, CallRail or Loox?
On our 0-100 score CallRail rates higher (54/100 against 37/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do CallRail and Loox compare on the numbers?
CallRail leads on our overall score (54/100 against 37/100), domain rating (80/100 against 72/100), headcount (354 against 79), LinkedIn following (28,654 against 12,506). Loox leads on agent readiness (59/100 against 30/100).
Read the full CallRail review and pricing or the Loox review and pricing. You can also browse other CallRail alternatives we track.