Bynder vs Cloudinary
Bynder vs Cloudinary, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Bynder is on 62/100 and Cloudinary on 72/100.
Where each one leads
Bynder
Leads on none of the measures we hold for both companies.
Cloudinary
- our overall score: 72/100 against 62/100
- agent readiness: 47/100 against 31/100
At a glance
| Measure | Bynder | Cloudinary |
|---|---|---|
| What it is | A cloud-based digital asset management platform for businesses to manage, create, and distribute content. | Cloudinary is a cloud-based media management platform that enables developers and marketers to upload, store, manage, transform, and deliver images and videos. |
| Category | Digital Asset Management, Marketing Tech, SaaS, Content Management | Media, Management, Video, Media Management |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2013 | 2012 |
| Headquarters | Amsterdam, Netherlands | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Bynder | Cloudinary |
|---|---|---|
| Employees | Not published | 452 |
| Headcount growthLast 12 months | Not published | +2.1% |
| Total funding | Not published | $110M |
| Latest round | Not published | Secondary Transaction |
| Valuation | $600M | $2.0B |
| LinkedIn followers | Not published | 72,105 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Bynder | Cloudinary |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 72/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 70/100 |
| Search visibility | 16/100 | 35/100 |
| Quality | Not published | 83/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (31/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 82/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Bynder | Cloudinary |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Bootstrap |
| Analytics | Not detected | Google Tag Manager, Jetpack Stats |
What users say
| Measure | Bynder | Cloudinary |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 0 positive, 3 negative across 6 threads |
“Usually when I'm making a WordPress site for a class or for myself, I use my personal Cloudinary account with the Cloudinary plugin, but for a client site this doesn't sound like a good idea, since my account has other images for other webs”r/webdev
Bynder vs Cloudinary: common questions
Which is better, Bynder or Cloudinary?
On our 0-100 score Cloudinary rates higher (72/100 against 62/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do Bynder and Cloudinary compare on the numbers?
Cloudinary leads on our overall score (72/100 against 62/100), agent readiness (47/100 against 31/100).
What do real users say about Bynder and Cloudinary?
Cloudinary: 0 positive and 3 negative mentions across 6 Reddit threads we track, mostly in r/webdev.
Read the full Bynder review and pricing or the Cloudinary review and pricing. You can also browse other Bynder alternatives we track.