ByHeart vs Owala
ByHeart vs Owala, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: ByHeart is on 31/100 and Owala on 53/100.
Where each one leads
ByHeart
- agent readiness: 56/100 against 27/100
- domain rating: 62/100 against 8/100
- funding raised: $150M against $17.2M
Owala
- our overall score: 53/100 against 31/100
At a glance
| Measure | ByHeart | Owala |
|---|---|---|
| What it is | A baby formula company focused on providing a cleaner, more nutritious option. | Innovative and stylish water bottles designed for active lifestyles. |
| Category | Consumer Goods, Food & Beverage, Health & Wellness, Biotechnology | Consumer Goods, E-commerce, Hydration, Hydration Products |
| Sells toBusiness model | B2C | B2C |
| Offering | Hardware | Hardware |
| Founded | 2016 | 2019 |
| Headquarters | Boulder, USA | St. Paul, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | ByHeart | Owala |
|---|---|---|
| Employees | Not published | 5 |
| Total funding | $150M | $17.2M |
| Latest round | Series B | Series A |
| Valuation | $1.1B | $1.1B |
| LinkedIn followers | 7 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | ByHeart | Owala |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 31/100 | 53/100 |
| Traction | 40/100 | 46/100 |
| Team | Not published | 40/100 |
| Community | Not published | 15/100 |
| Search visibility | 19/100 | 2/100 |
| Quality | 35/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (56/100) | F (27/100) |
| Domain ratingLink authority, 0-100 | 62/100 | 8/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | ByHeart | Owala |
|---|---|---|
| Hosting | Not detected | Self Managed |
| CDN | Cloudflare | Not detected |
| CMS | Shopify | WordPress |
| Frameworks | Jquery, Tailwind CSS | Jquery, Bootstrap |
What users say
| Measure | ByHeart | Owala |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 6 negative across 6 threads | Not published |
“ByHeart root cause was the whole milk powder supplier. Read the rest on their website: https://byheart.com/ I just want an exposé at this point. Shame on them for how they handled this (and are continuing to handle it)”r/FormulaFeeders
ByHeart vs Owala: common questions
Which is better, ByHeart or Owala?
On our 0-100 score Owala rates higher (53/100 against 31/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do ByHeart and Owala compare on the numbers?
ByHeart leads on agent readiness (56/100 against 27/100), domain rating (62/100 against 8/100), funding raised ($150M against $17.2M). Owala leads on our overall score (53/100 against 31/100).
What do real users say about ByHeart and Owala?
ByHeart: 0 positive and 6 negative mentions across 6 Reddit threads we track, mostly in r/FormulaFeeders.
Read the full ByHeart review and pricing or the Owala review and pricing. You can also browse other ByHeart alternatives we track.

