ByHeart vs Olipop
ByHeart vs Olipop, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: ByHeart is on 31/100 and Olipop on 48/100.
Where each one leads
ByHeart
- funding raised: $150M against $50.0M
Olipop
- our overall score: 48/100 against 31/100
- domain rating: 72/100 against 62/100
At a glance
| Measure | ByHeart | Olipop |
|---|---|---|
| What it is | A baby formula company focused on providing a cleaner, more nutritious option. | A functional, prebiotic soda brand offering healthier alternatives to traditional sugary soft drinks. |
| Category | Consumer Goods, Food & Beverage, Health & Wellness, Biotechnology | Food & Beverage, Health & Wellness, Consumer Goods |
| Sells toBusiness model | B2C | B2C |
| Offering | Hardware | Hardware |
| Founded | 2016 | 2018 |
| Headquarters | Boulder, USA | Oakland, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | ByHeart | Olipop |
|---|---|---|
| Total funding | $150M | $50.0M |
| Latest round | Series B | Series C |
| Valuation | $1.1B | $1.9B |
| LinkedIn followers | 7 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | ByHeart | Olipop |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 31/100 | 48/100 |
| Traction | 40/100 | 38/100 |
| Search visibility | 19/100 | 12/100 |
| Quality | 35/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (56/100) | C (62/100) |
| Domain ratingLink authority, 0-100 | 62/100 | 72/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | ByHeart | Olipop |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Shopify |
| Frameworks | Jquery, Tailwind CSS | Jquery |
| Analytics | Not detected | Microsoft Clarity |
What users say
| Measure | ByHeart | Olipop |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 6 negative across 6 threads | Not published |
“ByHeart root cause was the whole milk powder supplier. Read the rest on their website: https://byheart.com/ I just want an exposé at this point. Shame on them for how they handled this (and are continuing to handle it)”r/FormulaFeeders
ByHeart vs Olipop: common questions
Which is better, ByHeart or Olipop?
On our 0-100 score Olipop rates higher (48/100 against 31/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do ByHeart and Olipop compare on the numbers?
ByHeart leads on funding raised ($150M against $50.0M). Olipop leads on our overall score (48/100 against 31/100), domain rating (72/100 against 62/100).
What do real users say about ByHeart and Olipop?
ByHeart: 0 positive and 6 negative mentions across 6 Reddit threads we track, mostly in r/FormulaFeeders.
Read the full ByHeart review and pricing or the Olipop review and pricing. You can also browse other ByHeart alternatives we track.

