ByHeart vs Lune & Wild
ByHeart vs Lune & Wild, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: ByHeart is on 31/100 and Lune & Wild on 48/100.
Where each one leads
ByHeart
- domain rating: 62/100 against 31/100
- funding raised: $150M against $2.3M
Lune & Wild
- our overall score: 48/100 against 31/100
At a glance
| Measure | ByHeart | Lune & Wild |
|---|---|---|
| What it is | A baby formula company focused on providing a cleaner, more nutritious option. | Chef-crafted, nutritionist-approved baby and children's food. |
| Category | Consumer Goods, Food & Beverage, Health & Wellness, Biotechnology | Food & Beverage, Consumer Goods, Health & Wellness, E-commerce |
| Sells toBusiness model | B2C | B2C |
| Offering | Hardware | Hardware |
| Founded | 2016 | 2021 |
| Headquarters | Boulder, USA | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | ByHeart | Lune & Wild |
|---|---|---|
| Employees | Not published | 30 |
| Total funding | $150M | $2.3M |
| Latest round | Series B | Series A |
| Valuation | $1.1B | Not published |
| LinkedIn followers | 7 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | ByHeart | Lune & Wild |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 31/100 | 48/100 |
| Traction | 40/100 | 47/100 |
| Team | Not published | 30/100 |
| Search visibility | 19/100 | 14/100 |
| Quality | 35/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (56/100) | D (51/100) |
| Domain ratingLink authority, 0-100 | 62/100 | 31/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | ByHeart | Lune & Wild |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Shopify |
| Frameworks | Jquery, Tailwind CSS | Not detected |
| Analytics | Not detected | Google Analytics 4, Microsoft Clarity, Tiktok Pixel |
What users say
| Measure | ByHeart | Lune & Wild |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 6 negative across 6 threads | Not published |
“ByHeart root cause was the whole milk powder supplier. Read the rest on their website: https://byheart.com/ I just want an exposé at this point. Shame on them for how they handled this (and are continuing to handle it)”r/FormulaFeeders
ByHeart vs Lune & Wild: common questions
Which is better, ByHeart or Lune & Wild?
On our 0-100 score Lune & Wild rates higher (48/100 against 31/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do ByHeart and Lune & Wild compare on the numbers?
ByHeart leads on domain rating (62/100 against 31/100), funding raised ($150M against $2.3M). Lune & Wild leads on our overall score (48/100 against 31/100).
What do real users say about ByHeart and Lune & Wild?
ByHeart: 0 positive and 6 negative mentions across 6 Reddit threads we track, mostly in r/FormulaFeeders.
Read the full ByHeart review and pricing or the Lune & Wild review and pricing. You can also browse other ByHeart alternatives we track.