Business Insider vs The Wall Street Journal
Business Insider vs The Wall Street Journal, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Business Insider is on 26/100 and The Wall Street Journal on 19/100.
Where each one leads
Business Insider
- our overall score: 26/100 against 19/100
- agent readiness: 48/100 against 33/100
The Wall Street Journal
- headcount: 17,669 against 13,912
At a glance
| Measure | Business Insider | The Wall Street Journal |
|---|---|---|
| What it is | Global news organization covering business, technology, and the economy for ambitious, curious people. | A leading global business and financial news organization, providing breaking news, analysis, and in-depth reporting on markets, economics, and world events. |
| Category | Online Audio and Video Media, Media, News, Business News | News, Media, Financial News, Business News |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2007 | Not published |
| Headquarters | New York, US | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Business Insider | The Wall Street Journal |
|---|---|---|
| Employees | 13,912 | 17,669 |
| LinkedIn followers | 10,938,525 | 10,125,204 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Business Insider | The Wall Street Journal |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 26/100 | 19/100 |
| Traction | 20/100 | 20/100 |
| Team | Not published | 20/100 |
| Search visibility | 47/100 | 33/100 |
| Quality | 30/100 | 15/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | F (33/100) |
| Domain ratingLink authority, 0-100 | 92/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Business Insider | The Wall Street Journal |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Not detected | CloudFront |
| Open source | Yes | No |
What users say
| Measure | Business Insider | The Wall Street Journal |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 4 negative across 6 threads | Not published |
“RC in business insider. GameStop CEO Ryan Cohen just put 'parasitic' bosses on blast. Michael Burry sees shades of Warren Buffett.”r/Superstonk
Business Insider vs The Wall Street Journal: common questions
Which is better, Business Insider or The Wall Street Journal?
On our 0-100 score Business Insider rates higher (26/100 against 19/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Business Insider and The Wall Street Journal compare on the numbers?
Business Insider leads on our overall score (26/100 against 19/100), agent readiness (48/100 against 33/100). The Wall Street Journal leads on headcount (17,669 against 13,912).
What do real users say about Business Insider and The Wall Street Journal?
Business Insider: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/Superstonk.
Read the full Business Insider review and pricing or the The Wall Street Journal review and pricing. You can also browse other Business Insider alternatives we track.