Business Insider vs Forbes
Business Insider vs Forbes, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Business Insider is on 26/100 and Forbes on 26/100.
Where each one leads
Business Insider
- agent readiness: 48/100 against 21/100
- headcount: 13,912 against 9,302
Forbes
- LinkedIn following: 18,113,278 against 10,938,525
At a glance
| Measure | Business Insider | Forbes |
|---|---|---|
| What it is | Global news organization covering business, technology, and the economy for ambitious, curious people. | Global media, branding, and technology company focused on business, investing, technology, and lifestyle. |
| Category | Online Audio and Video Media, Media, News, Business News | Book and Periodical Publishing, Media, Publishing, Business News |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2007 | 1917 |
| Headquarters | New York, US | Jersey City, US |
| Status | Active | Active |
Size, funding and growth
| Measure | Business Insider | Forbes |
|---|---|---|
| Employees | 13,912 | 9,302 |
| LinkedIn followers | 10,938,525 | 18,113,278 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Business Insider | Forbes |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 26/100 | 26/100 |
| Traction | 20/100 | 20/100 |
| Search visibility | 47/100 | 46/100 |
| Quality | 30/100 | 30/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 92/100 | 94/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Business Insider | Forbes |
|---|---|---|
| Frameworks | Not detected | Next.js |
| Support stack | Not detected | Freshdesk |
| Open source | Yes | Yes |
What users say
| Measure | Business Insider | Forbes |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 4 negative across 6 threads | 4 positive, 1 negative across 6 threads |
“RC in business insider. GameStop CEO Ryan Cohen just put 'parasitic' bosses on blast. Michael Burry sees shades of Warren Buffett.”r/Superstonk
“Welcome to r/ForbesInvesting. All things investing presented by Forbes. Content and conversations from the experts at Forbes for all things money and investments.”r/
Business Insider vs Forbes: common questions
Which is better, Business Insider or Forbes?
Both score the same on our 0-100 rating, so the choice comes down to the 17 data points in the tables above rather than overall company strength.
How do Business Insider and Forbes compare on the numbers?
Business Insider leads on agent readiness (48/100 against 21/100), headcount (13,912 against 9,302). Forbes leads on LinkedIn following (18,113,278 against 10,938,525).
What do real users say about Business Insider and Forbes?
Business Insider: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/Superstonk. Forbes: 4 positive and 1 negative mentions across 6 Reddit threads we track.
Read the full Business Insider review and pricing or the Forbes review and pricing. You can also browse other Business Insider alternatives we track.