Business Insider vs EX.CO
Business Insider vs EX.CO, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Business Insider is on 26/100 and EX.CO on 63/100.
Where each one leads
Business Insider
- domain rating: 92/100 against 69/100
- headcount: 13,912 against 285
- LinkedIn following: 10,938,525 against 25,932
EX.CO
- our overall score: 63/100 against 26/100
At a glance
| Measure | Business Insider | EX.CO |
|---|---|---|
| What it is | Global news organization covering business, technology, and the economy for ambitious, curious people. | EX.CO is a leading online video platform empowering publishers to own their video strategy for maximum yield. |
| Category | Online Audio and Video Media, Media, News, Business News | Video, Media, Content, Online Video Platform |
| Sells toBusiness model | B2C | B2B |
| Offering | Platform | Software |
| Founded | 2007 | 2012 |
| Headquarters | New York, US | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Business Insider | EX.CO |
|---|---|---|
| Employees | 13,912 | 285 |
| Headcount growthLast 12 months | Not published | +30.1% |
| Total funding | Not published | $66.0M |
| Latest round | Not published | Series C |
| Valuation | Not published | $125M |
| LinkedIn followers | 10,938,525 | 25,932 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Business Insider | EX.CO |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 26/100 | 63/100 |
| Traction | 20/100 | 59/100 |
| Team | Not published | 70/100 |
| Search visibility | 47/100 | 34/100 |
| Quality | 30/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 92/100 | 69/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Business Insider | EX.CO |
|---|---|---|
| CDN | Not detected | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Not detected | Google Tag Manager, Linkedin Insight |
| Support stack | Not detected | HubSpot |
| Open source | Yes | No |
What users say
| Measure | Business Insider | EX.CO |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 4 negative across 6 threads | Not published |
“RC in business insider. GameStop CEO Ryan Cohen just put 'parasitic' bosses on blast. Michael Burry sees shades of Warren Buffett.”r/Superstonk
Business Insider vs EX.CO: common questions
Which is better, Business Insider or EX.CO?
On our 0-100 score EX.CO rates higher (63/100 against 26/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Business Insider and EX.CO compare on the numbers?
Business Insider leads on domain rating (92/100 against 69/100), headcount (13,912 against 285), LinkedIn following (10,938,525 against 25,932). EX.CO leads on our overall score (63/100 against 26/100).
What do real users say about Business Insider and EX.CO?
Business Insider: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/Superstonk.
Read the full Business Insider review and pricing or the EX.CO review and pricing. You can also browse other Business Insider alternatives we track.