Business Insider vs Engadget
Business Insider vs Engadget, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Business Insider is on 26/100 and Engadget on 25/100.
Where each one leads
Business Insider
- headcount: 13,912 against 114
- LinkedIn following: 10,938,525 against 587,153
Engadget
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Business Insider | Engadget |
|---|---|---|
| What it is | Global news organization covering business, technology, and the economy for ambitious, curious people. | A leading digital destination for technology news, reviews, and analysis. |
| Category | Online Audio and Video Media, Media, News, Business News | Online Audio and Video Media, Consumer Tech, Gadgets, Technology News |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2007 | 2004 |
| Headquarters | New York, US | New York, US |
| Status | Active | Active |
Size, funding and growth
| Measure | Business Insider | Engadget |
|---|---|---|
| Employees | 13,912 | 114 |
| LinkedIn followers | 10,938,525 | 587,153 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Business Insider | Engadget |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 26/100 | 25/100 |
| Traction | 20/100 | 20/100 |
| Search visibility | 47/100 | 34/100 |
| Quality | 30/100 | 30/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 92/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Business Insider | Engadget |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Not detected | CloudFront |
| Open source | Yes | No |
What users say
| Measure | Business Insider | Engadget |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 4 negative across 6 threads | Not published |
“RC in business insider. GameStop CEO Ryan Cohen just put 'parasitic' bosses on blast. Michael Burry sees shades of Warren Buffett.”r/Superstonk
Business Insider vs Engadget: common questions
Which is better, Business Insider or Engadget?
On our 0-100 score Business Insider rates higher (26/100 against 25/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Business Insider and Engadget compare on the numbers?
Business Insider leads on headcount (13,912 against 114), LinkedIn following (10,938,525 against 587,153).
What do real users say about Business Insider and Engadget?
Business Insider: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/Superstonk.
Read the full Business Insider review and pricing or the Engadget review and pricing. You can also browse other Business Insider alternatives we track.