Business Insider vs CNBC
Business Insider vs CNBC, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Business Insider is on 26/100 and CNBC on 24/100.
Where each one leads
Business Insider
- our overall score: 26/100 against 24/100
- agent readiness: 48/100 against 43/100
- headcount: 13,912 against 3,308
- LinkedIn following: 10,938,525 against 3,001,203
CNBC
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Business Insider | CNBC |
|---|---|---|
| What it is | Global news organization covering business, technology, and the economy for ambitious, curious people. | A global leader in business news and financial market coverage. |
| Category | Online Audio and Video Media, Media, News, Business News | Media, News, Financial News, Business News |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2007 | 1989 |
| Headquarters | New York, US | Englewood, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Business Insider | CNBC |
|---|---|---|
| Employees | 13,912 | 3,308 |
| LinkedIn followers | 10,938,525 | 3,001,203 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Business Insider | CNBC |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 26/100 | 24/100 |
| Traction | 20/100 | 20/100 |
| Search visibility | 47/100 | 43/100 |
| Quality | 30/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | D (43/100) |
| Domain ratingLink authority, 0-100 | 92/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Business Insider | CNBC |
|---|---|---|
| Hosting | Not detected | AWS |
| CMS | Not detected | Ghost |
| Open source | Yes | No |
What users say
| Measure | Business Insider | CNBC |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 4 negative across 6 threads | Not published |
“RC in business insider. GameStop CEO Ryan Cohen just put 'parasitic' bosses on blast. Michael Burry sees shades of Warren Buffett.”r/Superstonk
Business Insider vs CNBC: common questions
Which is better, Business Insider or CNBC?
On our 0-100 score Business Insider rates higher (26/100 against 24/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Business Insider and CNBC compare on the numbers?
Business Insider leads on our overall score (26/100 against 24/100), agent readiness (48/100 against 43/100), headcount (13,912 against 3,308), LinkedIn following (10,938,525 against 3,001,203).
What do real users say about Business Insider and CNBC?
Business Insider: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/Superstonk.
Read the full Business Insider review and pricing or the CNBC review and pricing. You can also browse other Business Insider alternatives we track.