Bullish vs Uphold
Bullish vs Uphold, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Bullish is on 34/100 and Uphold on 51/100.
Where each one leads
Bullish
- funding raised: $301M against $153M
Uphold
- our overall score: 51/100 against 34/100
- agent readiness: 41/100 against 27/100
- domain rating: 75/100 against 62/100
At a glance
| Measure | Bullish | Uphold |
|---|---|---|
| What it is | Bullish is a regulated cryptocurrency exchange that combines the benefits of centralized and decentralized finance. | A multi-asset digital money platform for cryptocurrencies, fiat currencies, stablecoins, and commodities. |
| Category | Fintech, Crypto Exchange, Decentralized Finance, DeFi | Fintech, Cryptocurrency, Digital Assets, Financial Services |
| Sells toBusiness model | B2B | B2C |
| Offering | Platform | Platform |
| Founded | Not published | 2015 |
| Headquarters | Gibraltar, Gibraltar | New York, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | Bullish | Uphold |
|---|---|---|
| Employees | 392 | Not published |
| Total funding | $301M | $153M |
| Latest round | Not published | Series D |
| Valuation | $9.0M | $900M |
| LinkedIn followers | 29,772 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Bullish | Uphold |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 34/100 | 51/100 |
| Traction | 60/100 | 40/100 |
| Team | 10/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 28/100 | 29/100 |
| Quality | 30/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (27/100) | D (41/100) |
| Domain ratingLink authority, 0-100 | 62/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Bullish | Uphold |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Ghost |
| Frameworks | Not detected | Next.js |
| Analytics | Google Analytics 4 | Not detected |
| Support stack | HubSpot | Not detected |
What users say
| Measure | Bullish | Uphold |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 0 negative across 2 threads | Not published |
“Is bullish a safe exchange to buy BTC on? I normally invest in FBTC cause i live in New York and cant use Strike or River. But now that Bullish has a bitlicense and is available in New York, im thinking about using it to directly buy bitcoi”r/Bitcoin
Bullish vs Uphold: common questions
Which is better, Bullish or Uphold?
On our 0-100 score Uphold rates higher (51/100 against 34/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Bullish and Uphold compare on the numbers?
Bullish leads on funding raised ($301M against $153M). Uphold leads on our overall score (51/100 against 34/100), agent readiness (41/100 against 27/100), domain rating (75/100 against 62/100).
What do real users say about Bullish and Uphold?
Bullish: 0 positive and 0 negative mentions across 2 Reddit threads we track, mostly in r/Bitcoin.
Read the full Bullish review and pricing or the Uphold review and pricing. You can also browse other Bullish alternatives we track.

